The summer of the sorbet man The subtle charm of fructose colors in menswear

Men, as we know, are quite rigid when it comes to wearing colors. The palette of neutral tones already has everything needed to cover the clothing requirements of every season, and the only real color many men experiment with, against their better judgment, is blue: if they were as bold with the rest of the color spectrum as they are with certain cobalt blues for their suits, we would live in a different world. Be that as it may, in the latest season of runway shows and presentations, almost every brand proposed a solution very appropriate for the summer season, namely the “sorbet colors”.

These are a family of vibrant and fresh colors that evoke the freshness of fruit sorbets. Some of them are pastel colors in every sense, others are not exactly pastel, but they all share a consistently bright hue. From lemon to raspberry, passing through pistachio, mint, mango, peach, watermelon pink (which those more versed in preppy aesthetics will identify as “Nantucket Red”) and finally the shades of orange, blueberry, and strawberry, these colors are saturated, luminous, and, to use an imprecise but expressive term, very sugary. But where did we see them this season?