Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica

Diotima unveils its FW26 campaign, born from a collaboration with the artistic legacy of Wilfredo Lam, whose work is rooted in Afro-Cuban symbolism, Caribbean spirituality, and European modernism, weaving these influences together with a profound political and cultural consciousness. For this campaign, Rachel Scott, born in Jamaica and the brand's founder and creative director, chose pieces from her most recent collection, Femme Cheval. Two garments that embody the figure of a magical woman — a presence suspended between the human and the divine, transcending all definition and refusing every form of control. Giving shape to this vision is Jamaican photographer and artist Luca Khouri, with styling by Marika-Ella Ames, a longtime friend of the brand.

Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631145
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631146
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631147
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631148
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631149
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631153
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631150
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631151
Diotima explores Jamaican history and myths in new FW26 campaign Shot by Luca Khouri at what was once one of the largest still-operating plantations in Jamaica | Image 631152

The shots come to life in what was once one of Jamaica's largest still-operating plantations. A place marked by history and the wounds of colonialism, which the campaign chooses to reinhabit and reinterpret, restoring a new voice to the land and casting Jamaica's landscapes in a different light. What emerges is an intense, introspective, emotional narrative. At its center stands a woman — incandescent and profoundly free, intellectually untameable, elegant and fully aware of her own strength.

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