Looking Back at the Launch of Paris Noir at Dover Street Market Paris The Final Chapter of a Memorable Trilogy

On Friday, July 10th, the cobblestone courtyard of Dover Street Market Paris - nestled at 35-37 Rue des Francs-Bourgeois in the 4th arrondissement - transformed into a genuine rallying point. A crowd of curious onlookers and industry insiders gathered, eager to discover the latest print edition from nss France.

Established in the capital for three years now, the media outlet has successfully translated its digital vision into the physical world through three sharp publishing projects. Three books representing three facets of a pluralistic Paris - a global city and a sanctuary for creatives from all over the world.

An Exceptional Lineup for a Final Chapter

To close this triptogy in style, nss France brought together the crème de la crème of contemporary fashion. The editorial direction of this exceptional issue was entrusted to Etienne Russo, the legendary founder of Villa Eugénie, the events agency behind the industry's most spectacular runway shows.

Throughout the pages and within the DSM courtyard, avant-garde icons crossed paths: from the magnetic Michèle Lamy to the famous sound designer Michel Gaubert, alongside the disruptive duo Fecal Matter and the promising Swedish designer Ellen Hodakova Larsson.

Proximity, Deconstruction, and Avant-Garde at Rose Bakery

This gathering of personalities who make the international fashion scene vibrate met up for an intimate launch party in the cozy setting of the Rose Bakery café. For the passionate fans and admirers in attendance, the event offered a suspended moment in time: a rare opportunity to connect and leave with a copy signed by the project's key figures.

It is precisely this pursuit of proximity and transparency that defines the DNA of Paris Noir. The ambition? To capture the essence of a more confidential side of fashion, to deconstruct preconceptions, and to reveal entirely unseen facets of personalities who are otherwise highly mediatized.

With this trilogy, nss France did not just print paper: the media outlet documented an era. These three books lay the physical foundations for an Italian title that is now essential and solidly anchored on French soil. Paris Noir stands as the masterful final punctuation mark of an editorial adventure that celebrates fashion in its rawest, most authentic, and visionary form.

The Paris Noir box set and book are already available in limited quantities.