Foot Locker proudly announces the launch of the new Nike TN Women's A Day with a Baddie campaign, starring the Italian rapper Anna, the most streamed female artist in Italy on Spotify in 2025, confirming her position for the third consecutive year. This project represents an act of cultural reclamation, rewriting the rules of female sneaker enthusiasts’ style and championing self-expression through the fearless artist vision.
For decades, the Nike TN has represented an authentic street-culture vibe. Today, Foot Locker and Nike elevate this silhouette, bringing it into the heart of Milanese high-society. By placing Anna and her Baddie aesthetic within vintage hair salons and the city’s heritage bars, the campaign positions the TN as a versatile icon that merges raw underground roots with a contemporary fashion outlook.
The narrative explores the inherent tension between Anna’s bold presence and the judgmental gaze of the traditional Milanese sciure, the elegant women who embody the city's elite in these historical high-end locations. The result is a powerful social metamorphosis where Anna’s energy reframes the exclusive settings, transforming initial skepticism into genuine admiration and validating a new model of femininity.
The new Nike TN Womens is the result of a Foot Locker x Nike collaboration built on uncompromising versatility. The model’s distinctive lines have been refined with a sophisticated color palette and premium finishes, designed to style both baggy denim and elevated, fashion-forward looks. The collection will unfold in two strategic phases: the first drop arrives today with the debut of the exclusive Pink Satin colorway, followed by a second highly anticipated release in September. Crafted with a sleeker fit, each release honors the shoe's heritage while serving as the perfect item for the modern street-feminine wardrobe.
The project’s visual identity is driven by a powerful creative team, led by the cinematic eye of Attilio Cusani, the director behind iconic music videos for artists like Mahmood and Elodie, and the distinct photography of Remi Ferrante, renowned for merging high-fashion narratives with an authentic, "lived moment" feel. The visual aesthetic is further elevated by Ramona Tabita, one of Italy’s most influential image-makers, who curated the artist's bold styling.
Through this campaign, Foot Locker advances its strategy to deepen engagement with its female community by building long‑term, meaningful partnerships with influential global ambassadors. By collaborating with Anna - an iconic voice for the new generation - Foot Locker and Nike reinforce their role as modern catalysts for street culture, creating authentic connections that go beyond a single moment. This long‑lasting partnership inspires women to embrace confidence, individuality, and their inner “baddie,” expressing their truest selves through a fearless, personal approach to style.
