Chanel sales continue to rise The Maison reportedly recorded sales growth of around 16%, driven by fashion, beauty and watchmaking

In the first half of 2026, Chanel reportedly recorded sales growth of around 16%, a performance that outpaces many competitors, from LVMH to Kering and even the Prada Group, at a time when the industry continues to navigate between slowing consumer spending and consumer fatigue.

According to Bloomberg, which received the information from a source close to the company, Matthieu Blazy's first collections reportedly won over international customers immediately. A debut that confirms how the Belgian designer, having redefined the identity of Bottega Veneta, has also managed to inject new energy into the French maison. The result is all the more significant when set against the performance of peer brands and major groups: Richemont posted 20% growth, driven primarily by demand for Cartier jewellery, while LVMH saw its Fashion & Leather Goods division grow organically by just 1%, despite the arrival of Jonathan Anderson at Dior.

For Chanel, growth was reportedly broad-based across all markets. The United States leads the ranking with an increase of more than 25%, while Asia is also said to have returned to making a positive contribution to results. Fashion remains the engine of the Maison's business, accounting for around 60% of the group's revenue, although it is the Watches & Fine Jewellery division that recorded the most striking growth, surging by around 35%, driven primarily by the success of the Coco Crush jewellery line and a recovery in watch sales. The Fragrance & Beauty segment also continues to grow, posting an increase of around 8%. The company, which remains in the hands of the Wertheimer family, had already closed 2025 with revenues of $19.3 billion, up 1.8%. If the first-half figures are confirmed, 2026 could mark a genuine new chapter for the house.