Antonio Marras's SS27 Show Will Be Open to the Public On September 23rd, the designer will present the SS27 collection at the Giardino Vincenzo Muccioli in Milan

During Milan Fashion Week, fashion takes over every corner of the city, moving through streets, buildings, courtyards and neighbourhoods, briefly altering the city's rhythm while at the same time often remaining something that is observed from the outside — beyond the barriers, the show entrances, or a phone screen. For SS27, Antonio Marras decided to work with this very distance, bringing his show to a shared space and opening it directly to the public.

On 23 September at 12:30, Giardino Vincenzo Muccioli will become the stage for the new collection, transforming for one day from an everyday space into a runway. The show will be open to the public, allowing even those who normally remain on the other side of the fashion system's threshold to witness one of Milan Fashion Week's most codified moments in person.

It is a choice that fundamentally reshapes the relationship between the show and its surroundings. In Marras's vision, Milan does not simply become the backdrop for the collection — the urban landscape, the architecture, the movements and the people passing through that space become active participants in the construction of the narrative. This is not unfamiliar territory for Antonio Marras, who throughout his career has frequently built his collections through a dialogue between fashion, memory and imagination, treating the runway show as something that can exist beyond a simple succession of looks on the catwalk.

For SS27, this approach is expressed primarily through context: a garden in the heart of Milan, a city that keeps moving all around, and a runway that, rather than isolating itself from the landscape, chooses to step inside it. The show will also be broadcast live on the social media channels and official website of Antonio Marras, extending the narrative beyond the boundaries of Giardino Vincenzo Muccioli.