Danilo Paura and The Harvest Consulting present "The Gentle Ride" The campaign to celebrate the return of the Vans Authentic Paura to Milan

For the return of the Vans Authentic Paura, Danilo Paura and The Harvest Consulting present The Gentle Ride, a project that places Milan and the people who move through it every day at its center. The protagonist is a young skater, dressed in a Paura outfit, a tank top, and the new Vans on his feet. He moves on his board through the city streets, following the rhythm of the nineties, with no particular destination. The board falls, gets picked up, and the journey continues.

The project's message stems from a clear stance: if fear has become the dominant narrative in Milan, the answer is kindness. A simple gesture, yet today anything but obvious. Almost a punk attitude, capable of going against the grain without needing to raise its voice.

The project was directed by Gianluca Grandinetti, with photography by Dario Scommegna, and original music by COYOTE.

The Vans Authentic Paura will be available again from October 29, 2026, at the Vans Brera Milan store with 50 exclusive pairs and an online release at pauraclothing.com