![The ideal brand for Gen Z is not a brand A new US study reveals which companies Gen Z and Millennials trust most](https://data2.nssmag.com/images/galleries/39156/thumbs/Nuovo-progetto-30.jpg)
Articles related to brand
![The ideal brand for Gen Z is not a brand A new US study reveals which companies Gen Z and Millennials trust most](https://data2.nssmag.com/images/galleries/39156/thumbs/Nuovo-progetto-30.jpg)
![How fashion turned into merch From the end of subcultures to the hype culture aftermath](https://data2.nssmag.com/images/galleries/39108/thumbs/Nuovo-progetto-17.jpg)
How fashion turned into merch
![Do brands really need ambassadors? We analysed the impact of luxury's major testimonials](https://data2.nssmag.com/images/galleries/38878/thumbs/New-Project-4.jpg)
Do brands really need ambassadors?
![The Ordinary believes in the power of the community Interview with the Canadian brand that is not afraid to take a stand](https://data2.nssmag.com/images/galleries/38539/thumbs/the-ordinary-intervista.jpg)
The Ordinary believes in the power of the community
![Italian brands for the summer that (maybe) you don't know Ready to do some shopping for the coming months?](https://data2.nssmag.com/images/galleries/38228/thumbs/les-filles-d-eva.jpg)
Italian brands for the summer that (maybe) you don't know
![Italian luxury street rents are among the most expensive in the world Only New York's Fifth Avenue exceeds the costs of Via Montenapoleone](https://data2.nssmag.com/images/galleries/38099/thumbs/Progetto-senza-titolo.png)
Italian luxury street rents are among the most expensive in the world
![Will celebrity marketing kill emerging brands? In the attention market, essential social media views come at a high cost](https://data2.nssmag.com/images/galleries/36360/thumbs/nss-celebrity-marketing2.jpg)
Will celebrity marketing kill emerging brands?
![All the brands that were a flop created by Kardashian-Jenner family Before turning everything they touch into gold, the Kar-Jenners also launched a series of resounding flops on the market](https://data2.nssmag.com/images/galleries/35789/thumbs/kardashian.jpg)
All the brands that were a flop created by Kardashian-Jenner family
![3 brands that did not make it Brands that have not succeeded in creating such a strong heritage that they have established themselves](https://data2.nssmag.com/images/galleries/30965/thumbs/Tre-brand-nss.png)
3 brands that did not make it
![The power of names in fashion according to the law We asked the law expert Lucrezia Massa Finoli what the law says about the protection of the name in family brands](https://data2.nssmag.com/images/galleries/30164/thumbs/cover%2830%29.jpg)
The power of names in fashion according to the law
![3 brands that did not make it Also worn by great champions such as Baggio and Zola, now completely forgotten](https://data2.nssmag.com/images/galleries/28980/thumbs/brand-nss%281%29.jpg)
3 brands that did not make it
![Italian brands dominate Serie A while in Europe it is the opposite In Serie A, 60% of clubs are supplied by an Italian company](https://data2.nssmag.com/images/galleries/28925/thumbs/brand-nss-italia.png)
Italian brands dominate Serie A while in Europe it is the opposite
![Phoebe Philo returns to fashion with her own namesake brand LVMH group is one of the financiers of the new project](https://data2.nssmag.com/images/galleries/28590/thumbs/imgonline-com-ua-Piconpic-wdj8MwmDKiw.jpg)
Phoebe Philo returns to fashion with her own namesake brand
![The top 10 brands perceived as heritage Lots of surprises in the ranking emerged from Cartesio, created by nss together with Lyst](https://data2.nssmag.com/images/galleries/27399/thumbs/nss-magazine-10-heritage-brands-lyst.jpg)
The top 10 brands perceived as "heritage"
![The Attico has opened a room on Clubhouse To present its latest project, 'Life At Large'](https://data2.nssmag.com/images/galleries/26936/thumbs/nss-magazine-the-attico-cover-3.jpeg)
The Attico has opened a room on Clubhouse
![Why did so many top players leave Nike? Image and attention matter](https://data2.nssmag.com/images/galleries/26758/thumbs/cover-nike-def%283%29.jpg)
Why did so many top players leave Nike?
![What happened to Geox, the brand of the shoe that breathes After years of great success, a complicated 2021 is expected for the Italian brand that has marked an era](https://data2.nssmag.com/images/galleries/26658/thumbs/nss-magazine-geox-storia-3.jpg)
What happened to Geox, the brand of "the shoe that breathes"
![Atelier New Regime's FW20 collection Unveiled with the campaign “The Birth Of A New Regime”](https://data2.nssmag.com/images/galleries/25592/thumbs/nss-magazine-atelier-new-regime-fw-20-cover.jpg)