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The Evolution of the Football Kit Launch - Part Two Major changes the past decade have affected both the aesthetics and communication of clubs

The Evolution of the Football Kit Launch - Part Two

Major changes the past decade have affected both the aesthetics and communication of clubs

August 17th, 2022

Serena Williams' retirement is the closing of an era The Compton tennis champion won everything without ever compromising, becoming a global icon

Serena Williams' retirement is the closing of an era

The Compton tennis champion won everything without ever compromising, becoming a global icon

August 16th, 2022

The summer magic of the Birra Moretti Trophy This year marks twenty-five years since the first edition of an event that has been a true cult for Italian football

The summer magic of the Birra Moretti Trophy

This year marks twenty-five years since the first edition of an event that has been a true cult for Italian football

August 15th, 2022

More Than - Matteo Pessina Looking Formward

More Than - Matteo Pessina

"Looking Formward"

August 13th, 2022

PUMA's new course between personalization and performance

The German brand is the one that has focused most on variety and social strategies. Will it have paid off?

August 12th, 2022

Sassuolo's third kit for an ever evolving club The new PUMA jersey will make its debut on the pitch in the first day's Serie A match against Juventus

Sassuolo's third kit for an ever evolving club

The new PUMA jersey will make its debut on the pitch in the first day's Serie A match against Juventus

August 12th, 2022

Paris-Saint Germain and GOAT to illustrate Paris' football history A visual campaign created by the French club and reselling site between local communities and the world's most famous footballers

Paris-Saint Germain and GOAT to illustrate Paris' football history

A visual campaign created by the French club and reselling site between local communities and the world's most famous footballers

August 11th, 2022

Inter's away jersey is a globe Made by Nike, it celebrates the internationality of the nerazzurri with an unusual design

Inter's away jersey is a globe

Made by Nike, it celebrates the internationality of the nerazzurri with an unusual design

August 11th, 2022

The ten best Serie A jerseys With only a few days to go before the new season kicks off, here are which jerseys have convinced us the most

The ten best Serie A jerseys

With only a few days to go before the new season kicks off, here are which jerseys have convinced us the most

August 10th, 2022

England's victory tripled sales of women's football In the four hours following the headline, official European Championships merchandise was stormed

England's victory tripled sales of women's football

In the four hours following the headline, official European Championships merchandise was stormed

August 9th, 2022

The Evolution of the Football Kit Launch - From early '80s to the new millennium Over the years, the presentations have gradually refined, defining the changes that football itself has undergone

The Evolution of the Football Kit Launch - From early '80s to the new millennium

Over the years, the presentations have gradually refined, defining the changes that football itself has undergone

August 9th, 2022

The new Brasilian national team Nike jerseys Featuring an innovative speckled pattern

The new Brasilian national team Nike jerseys

Featuring an innovative speckled pattern

August 8th, 2022

Will Off-White be Milan's new Style Partner? The Rossoneri could take a big step forward in the lifestyle world

Will Off-White be Milan's new Style Partner?

The Rossoneri could take a big step forward in the lifestyle world

August 8th, 2022

AS Roma's away jersey is a tribute to the city's marble Taking inspiration from the capital's neoclassical period, New Balance's Our City, Our Roma campaign continues

AS Roma's away jersey is a tribute to the city's marble

Taking inspiration from the capital's neoclassical period, New Balance's "Our City, Our Roma" campaign continues

August 8th, 2022

Napoli's third jersey is dedicated to the sea at night It was presented at the friendly match against Espanyol

Napoli's third jersey is dedicated to the sea at night

It was presented at the friendly match against Espanyol

August 8th, 2022

West Ham's Italian style Gianluca Scamacca will be the eighth Italian footballer to wear the West Ham jersey, a tradition as strange as it is fascinating

West Ham's Italian style

Gianluca Scamacca will be the eighth Italian footballer to wear the West Ham jersey, a tradition as strange as it is fascinating

August 5th, 2022

FILA is back in football with Vicenza The three uniforms will accompany the Veneto team made with Diesel's style office

FILA is back in football with Vicenza

The three uniforms will accompany the Veneto team made with Diesel's style office

August 5th, 2022

Juventus and Loro Piana continue their partnership

The Italian brand will also be the official formal suit of the Bianconeri for the 2022-23 season

August 5th, 2022

SPAL's new away jersey inspired by one of the symbols of the city of Ferrara A diamond among diamonds

SPAL's new away jersey inspired by one of the symbols of the city of Ferrara

A diamond among diamonds

August 4th, 2022

The long road to bring football home We were Nike guests in London for the Euro 2022 final

The long road to bring football home

We were Nike guests in London for the Euro 2022 final

August 4th, 2022

Football teams use too many airline flights The latest international tours are just the tip of the iceberg of a problem against sustainability projects

Football teams use too many airline flights

The latest international tours are just the tip of the iceberg of a problem against sustainability projects

August 4th, 2022

Ajax's new away jersey in navy blue A mix of history, modernity and tradition

Ajax's new away jersey in navy blue

A mix of history, modernity and tradition

August 4th, 2022

PUMA e Manchester City hanno svelato la terza maglia In collaborazione con Roblox, è la prima maglia lanciata nel metaverso

PUMA e Manchester City hanno svelato la terza maglia

In collaborazione con Roblox, è la prima maglia lanciata nel metaverso

August 4th, 2022

The 10 best Premier League jerseys 2022/23 After the releases it is time to take stock

The 10 best Premier League jerseys 2022/23

After the releases it is time to take stock

August 3rd, 2022

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Why are foreigners so in love with Italy? From the big screen to real life

Why are foreigners so in love with Italy?

From the big screen to real life

August 17th, 2022

The warm charm of the beach lido The undisputed symbol of summer and Italian rebirth

The warm charm of the beach lido

The undisputed symbol of summer and Italian rebirth

August 15th, 2022

The fashion of tomorrow passes through Copenhagen Between sustainability and participation, the Danish capital's Fashion Week is fashion's best-kept secret

The fashion of tomorrow passes through Copenhagen

Between sustainability and participation, the Danish capital's Fashion Week is fashion's best-kept secret

August 13th, 2022

When Karl Lagerfeld's Fendi was a creative hub. Maria Grazia Chiuri, Pier Paolo Piccioli and Alessandro Michele neighbors

When Karl Lagerfeld's Fendi was a creative hub.

Maria Grazia Chiuri, Pier Paolo Piccioli and Alessandro Michele neighbors

August 12th, 2022

Is it cold war between Victoria Beckham and Nicola Peltz? Mother-in-law and daughter-in-law allegedly at loggerheads, but Nicholas and Brooklyn deny it in a recent interview

Is it cold war between Victoria Beckham and Nicola Peltz?

Mother-in-law and daughter-in-law allegedly at loggerheads, but Nicholas and Brooklyn deny it in a recent interview

August 12th, 2022

The best street styles of Copenhagen Fashion Week SS23 Between Y2K, uniforms and experimental fabrics

The best street styles of Copenhagen Fashion Week SS23

Between Y2K, uniforms and experimental fabrics

August 12th, 2022