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Terry Richardson most outrageous advertising campaign

From Gucci to Supreme

Terry Richardson most outrageous advertising campaign From Gucci to Supreme

For Terry Richardson this is definitely not a good time.

Once again, in the wake of the Weinstein’s case, by a series of allegations of sexual harassment, he is at the centre of strong controversy and has just been banned from every Condé Nast’s publication.

Now that his personal figure is the subject of strong criticism, the same happens to the shots that made him famous. His hypersexual style that often seems to cross the boundaries of pornography has made Richardson controversial, but even more, rich and sought after by celebrities and brands. Many have in mind the photographer’s pictures near models and stars, from Rihanna to Miley Cyrus, dressed like him, but remember the advertising projects that crowned him king of sexual provocation? nss offers you five of the most outrageous advertising campaigns ever made by Terry Richardson. Art or simple commodification of the body? You decide.

#1 Tom Ford for men (2007)

When two masters of provocation meet. Together with Tom Ford and Richardson they have an advertising campaign showing the designer’s fragrance floss strategically placed on the naked body of an avid girl. The result? Accused of misogyny shots are immediately removed.


#2 Sisley “Fashion Junkie” (2007)

Together Sisley and Richardson give life to a long-lasting partnership in the name of provocation. The most criticized advertising campaign? “Fashion Junkie” is the very incarnation of the heroic chic concept famous in the ‘90s (although photography is in 2007): two girls, heavy makeup and emaciated look, in taking cocaine or better white dress placed so as to remember drug. Another image of the famous and controversial collaboration between Terry and Sisley is that of a girl and the sketch of milk from the udder of a cow to the campaign “Farming”.


#3 Gucci FW 2001

Once again a work by Terry Richardson for Gucci: a bare-chested model, wearing only a pair of jeans and a tight belt in his hand as if it were a penis. An image entered in the history of advertising.


#4 Diesel “49 Rules for Successful Living” (2016)

Nomen omen. Among the "49 Rules for Successful Living" according to Diesel and Terry Richardson there is
“love yourself”, “feel it on the inside”, “keep learning” or “be brave”.


#5 Supreme x Terry Richardson x Vanessa Veasley (2010)

Made for a fashion apparel and accessories by Supreme this series of shots of Vanessa Veasley has also become part of the “Supreme Book, Vol.6” release. Needless to explain why such an explicit image has ended up among the most outrageous of Richardson.