CHANEL presents the new fragrance COCO MADEMOISELLE CRUSH ABSOLU An explosive composition by Olivier Polge, presented by ambassador Gracie Abrams

COCO MADEMOISELLE CRUSH ABSOLU, the new fragrance by CHANEL created by the Maison's Parfumeur Créateur Olivier Polge, is born from a very specific sense of possibility: the dawn filtering between buildings, an unfamiliar street, the sound of heels on still-empty asphalt. Intense and magnetic, the new fragrance joins the COCO MADEMOISELLE line while challenging the classic concept of perfume. Representing it is Gracie Abrams, American singer-songwriter and the Maison's new ambassador, who perfectly embodies the unconventional energy of the new fragrance.

CRUSH ABSOLU is an emotional fragrance before it is an olfactory one. Olivier Polge's new composition preserves the DNA of COCO MADEMOISELLE while taking it in a more enveloping direction. The fruity brightness of grapefruit and lychee meets a floral heart of rose and jasmine, while the base grows deeper through patchouli, vanilla and vetiver, yielding a result that places the fragrance within the family of intense ambers. Built to accompany movement, CRUSH ABSOLU bottles all the confidence and self-determination of someone who can make themselves noticed even in silence.

In its fragrance production, CHANEL directly cultivates much of its own raw materials, oversees every stage of distillation and controls every detail with an almost artisanal approach. A process that transforms perfume into a design object as much as a sensory experience. The CRUSH ABSOLU bottle follows this same philosophy, with clean lines, a contrasting label and the classic faceted cabochon cap.

If the fragrance tells the story of a new instinctive femininity, the face chosen to represent it could only be Gracie Abrams, who shares the same free-spirited and unconventional attitude that made Gabrielle Chanel a radical icon. Abrams, like the Maison's founder, represents a generation that builds its own identity by following instinct, without worrying too much about labels, a concept simultaneously reflected in the CRUSH ABSOLU launch campaign. In a cinematic Paris, almost suspended in time, Abrams runs, steps into an Art Deco café, transforms every space she enters and infects everyone around her with her energy.

The philosophy behind COCO MADEMOISELLE CRUSH ABSOLU has accompanied the COCO MADEMOISELLE line since its very beginning in 2001, when Jacques Polge envisioned a fragrance capable of interpreting the free spirit of Gabrielle Chanel in a contemporary key. Today Olivier Polge takes up that legacy and evolves it, giving life to an even more intense and sensual version.