The Louis Vuitton store in Rome was robbed The damage amounts to more than 300 thousand euros

In recent months, it feels like we’ve been watching an endless sequence of heist movie scenes, almost a parallel saga to Steven Soderbergh’s Ocean’s films. First came the disappearance of the Napoleonic jewels from the Louvre, still shrouded in mystery. Then the attempted nighttime robbery at the Chanel boutique on Avenue Montaigne, foiled at the last minute over the weekend. And now, traveling down to the Mediterranean, the lightning-fast theft of over 300 thousand euros at the Louis Vuitton flagship store in Via Condotti, Rome, during the night between Sunday and Monday.

The Louis Vuitton store in Rome was robbed

According to early reports, also confirmed by RomaToday, shortly before 2 AM three individuals with covered faces struck with near-surgical precision. The thieves first smashed the entrance window, then forced the internal shutter to quickly access the boutique located at the corner of Via dei Condotti and Via Mario de’ Fiori, right in the heart of the Tridente, just steps from Piazza di Spagna. Once inside, they targeted the bags and high-end items displayed in the first room, loading them up within seconds before escaping through a side street.

The entire operation, according to Repubblica, lasted less than three minutes, mirroring several other cases reported over the past year in Rome’s historic center. Law enforcement arrived immediately and are now reviewing the area’s security footage. Authorities have also acquired the recordings from surrounding shops to reconstruct the path used by the thieves during both their entry and escape.

Is the same gang behind all the luxury robberies?

According to statements from law enforcement, the Via Condotti robbery now appears to be part of a well-established pattern carried out by the same group operating across the capital. Luxury boutiques are being targeted through rapid break-ins, often at hours when the historic center is nearly deserted and surveillance becomes harder to maintain.

Just last summer, the Valentino boutique in Piazza Mignanelli was hit with a similar nighttime operation, where thieves entered through a secondary access point and vanished with around thirty bags. But the pattern goes back further: in 2024, the same boutique was robbed again, with no signs of forced entry and a haul worth around 140 thousand euros. A similar scene unfolded at Palazzo Fendi last April, where several bags disappeared for an estimated value of around 100 thousand euros.

Luxury crime is on the rise

The Louis Vuitton case, however, marks a clear step up, both in the size of the haul and in the store’s location and the speed of the operation. When you think about it, even during the deepest hours of the night, that part of the Tridente is never truly deserted. Between private security guards and Roma Capitale patrols, the intersection between Via Condotti and Piazza di Spagna is one of the most closely monitored areas of the city.

But the sector’s vulnerabilities don’t end with physical boutiques. In fact, 2025 has also been marked by a wave of cyberattacks that exposed another weakness within the world of luxury. Dior, Cartier and Louis Vuitton are only a few of the brands that in recent months have seen sensitive client information leak from their systems, often involving some of the most coveted economic profiles for hackers. Is the luxury world turning into a full-on Wild West?