Emporio Armani's “Power of You” lands in nss edicola in Milan Discover the new Emporio Armani fragrance through samples, a disco cabin, and a street party on March 5
Emporio Armani has recently unveiled Power of You, the new feminine fragrance that arrives with intense, authentic, and luminous energy, ready to conquer Milan's audience thanks to an exclusive collaboration with nss edicola and its city community.
Until March 8, the newsstand in Piazza Bruno Buozzi will transform into a special space dedicated to the launch, allowing anyone to discover the new perfume up close and take home a free sample. But first things first—what is this fragrance like?
The Olfactory Composition of “Power of You”
Encased in a bottle with ruby reflections, Power of You tells a new gourmand story. It opens with a sparkling and lively accord of passion fruit that, combined with the soft radiance of frangipani, creates a harmonious contrast with the enveloping sensuality of vanilla. A composition designed for a woman with a magnetic presence, capable of transforming the atmosphere around her, illuminating every environment she enters, and inspiring others to recognize and unleash their inner strength.
The global campaign features Kendall Jenner, a prominent figure in the international fashion scene, portrayed dancing to the notes of Born Slippy by Underworld in a video directed by Gordon von Steiner.
What Will Happen and What You Can Find at nss edicola in Milan
In Piazza Bruno Buozzi in Milan, nss edicola has also been dressed in Power of You. From March 2 to 8, anyone can visit and collect free gifts while daily stocks last: samples of Power of You for women, the men's fragrance Stronger With You, as well as Luminous Silk foundation, dedicated posters, and exclusive fanzines.
Starting from March 5, at 3 PM, the Disco Cabin will be operational, an immersive installation designed to welcome the public in an experiential environment where music, light, and design interact with the aesthetic balance of the cabin. The structure invites visitors to experience a moment of personal freedom: dancing, moving, taking photos, and sharing their own “power moment” with full spontaneity.
But the most anticipated moment is the party on March 5, taking place from 8:00 PM to 10:00 PM, with music and exclusive gifts such as tote bags and mini perfume sizes. The public can discover all the novelties of the Emporio Armani fragrance from March 2 to 4 from 8:00 AM to 2:00 PM and from 4:00 PM to 7:00 PM, and from March 5 to 8 from 8:00 AM to 7:00 PM. And the party will be a unique opportunity in the heart of Milan to immerse yourself in the luminous energy of Power of You.
