Apple unveils iPhone 17e and the new MacBook Air and MacBook Neo The new devices designed for those who want to upgrade without compromises
Apple introduces the iPhone 17e, the new model that expands the iPhone 17 lineup by combining next-generation performance, an advanced camera system, and greater durability at a more affordable price. With its new elegant design and several performance and functionality upgrades, the new iPhone 17e is designed for those who want a no-compromise upgrade.
Beautiful and built to last: iPhone 17e features a solid aluminum structure combined with a front panel in Ceramic Shield 2, a material that provides three times greater scratch resistance compared to iPhone 16e. Stronger than any smartphone glass, it protects your iPhone from impacts, drops, and small cracks thanks to its IP68 certification. The Super Retina XDR OLED display reaches peak HDR brightness, delivering an immersive visual experience in any lighting condition.
iPhone 17e is available in three matte finishes: black, white, and a new light pink, featuring an elegant and minimalist design suited both for those who want a stronger character and for those who prefer a clean and understated aesthetic. In addition, iPhone 17e offers double the base storage, 256GB, priced at €729, providing more freedom for high-resolution photos, 4K videos, apps, and games.
iPhone 17e delivers superior power and performance thanks to the A19 chip, the same used across the iPhone 17 family. Everything you do is smooth and fast, and remains so over time. The C1X modem is up to twice as fast as the C1 modem in iPhone 16e. Together with the A19 chip, it makes the things we love — from streaming to AAA gaming — lightning fast. iPhone 17e also promises incredible battery life thanks to the outstanding energy efficiency of the A19 chip and the high-capacity battery: up to 26 hours of video playback.
iPhone 17e is equipped with an advanced camera system including a 48MP Fusion camera with 2x optical-quality telephoto, allowing detailed shots and next-generation portraits with adjustable depth information even after shooting. The new device records 4K video in Dolby Vision up to 60 fps and supports spatial audio, introducing intelligent wind noise reduction features for professional results in every situation.
With iOS 26, iPhone 17e introduces a new Liquid Glass design that promises an immersive and customizable experience, along with the latest Apple Intelligence features, including real-time translation in Messages, FaceTime and Phone, automatic filtering of unknown callers, and advanced assistance tools. Satellite features such as Emergency SOS, Messages via satellite, Roadside Assistance, and Find My allow users to stay connected and receive help even without cellular or Wi-Fi coverage.
With the launch of the new iPhone 17e, a new entry is also added to the MacBook Air lineup, the world’s most popular laptop, further improved with the incredible performance of the M5 chip, double the base storage, and improved wireless connectivity, all within a thin, lightweight, and durable aluminum design.
Thanks to a faster CPU and a next-generation GPU with a Neural Accelerator in each core, the M5 gives MacBook Air all the power and versatility needed to manage multiple workflows, from creative projects to complex AI tasks. MacBook Air now offers double the base storage, meaning 512GB with faster SSD technology, and is configurable up to 4TB, allowing users to keep their most important projects always at hand.
The new MacBook Air with M5 chip is an ideal upgrade for users coming from an Intel-based Mac or a previous-generation Apple chip. It features a brilliant Liquid Retina display in 13.6" or 15.3", with 500 nits of brightness and support for one billion colors, delivering vivid images and razor-sharp text. Battery life reaches up to 18 hours, with fast charging for uninterrupted all-day use. The design remains thin, lightweight, and fanless, making it completely silent. It is available in four elegant colors: sky blue, midnight, starlight, and silver. The 13" model prioritizes portability, while the 15" model is ideal for multitasking.
The quality of video calls is enhanced by a Center Stage 12MP camera with Desk View, three-microphone array, and an immersive audio system with Dolby Atmos support. New Wi-Fi 7 and Bluetooth 6 technologies, powered by Apple’s N1 network chip, ensure faster and more reliable connections. There are two Thunderbolt 4 ports for accessories and up to two external monitors. The MagSafe charging cable ensures safe and convenient charging. Overall, these features make MacBook Air a powerful and versatile solution, ideal for work, study, creation, and multimedia enjoyment.
macOS completes the MacBook Air experience with advanced functions and integrated apps such as Safari, Photos, Messages, and FaceTime. With macOS Tahoe and the Liquid Glass design, the interface becomes even more elegant and customizable. Users can choose new colors for folders, app icons, and widgets to adapt the Mac to their own style. Apple Intelligence introduces powerful tools designed with privacy protection in mind. Among the new features is real-time translation in Messages for seamless cross-language communication. Overall, macOS makes the experience even more fluid, integrated, and intelligent.
Apple introduces the MacBook Neo, a new laptop that brings all the magic of Mac at an extraordinary price, making it even more accessible to millions of people around the world. Powered by the A18 Pro chip, MacBook Neo handles everyday tasks with ease, from web browsing and streaming content to photo editing, exploring creative hobbies, and using AI tools in apps. MacBook Neo is positioned as the ideal solution for those who want to upgrade without compromise at an affordable price.
MacBook Neo features a modern and durable aluminum design in true Apple style, and is available in a wide range of colors: pastel pink, indigo, silver, and citrus yellow. The same colors are also used for the Magic Keyboard in lighter tones and in the new wallpapers. The result is a coordinated aesthetic that makes MacBook Neo the most colorful MacBook ever. Its stunning 13" Liquid Retina display brings websites, photos, videos, and apps to life with high resolution, brightness, and support for one billion colors. MacBook Neo is comfortable to hold and, weighing only 1.23 kg, can be easily carried in a backpack or bag.
Compared to the best-selling PC with the latest Intel Core Ultra 5 processor, it is up to 50% faster in everyday tasks such as web browsing and up to 3 times faster in on-device AI operations such as applying advanced photo effects. Thanks to a battery that lasts up to 16 hours, MacBook Neo allows you to work all day on a single charge.
macOS is the powerful and intuitive operating system for Mac created by Apple. Thanks to incredible features and built-in apps such as Safari, Photos, Messages, and FaceTime, macOS allows users to start working as soon as they turn on the device. Apple Intelligence features, such as Writing Tools, real-time translation, and many others, are deeply integrated into macOS and improve the user experience by bringing intelligence into the apps people use every day.
Users with an iPhone can take advantage of Continuity features integrated into macOS to work instantly between phone and Mac. With Handoff, users can start a task on MacBook Neo and continue on iPhone, while shared clipboard allows copying and pasting content between devices. First-time Mac users can use iPhone to transfer settings, files, photos, passwords, and more easily and securely.
«We are excited to introduce MacBook Neo, which brings all the magic of Mac at a revolutionary price», said John Ternus, Senior Vice President of Hardware Engineering at Apple. «Designed to be accessible to even more people, MacBook Neo is a laptop only Apple could create. [...] Simply put, there is nothing else like it». The launch of the new iPhone 17e, MacBook Air with M5 chip, and MacBook Neo once again confirms Apple’s commitment to designing powerful, durable devices capable of maintaining their value over time.