BIRKENSTOCK opens a new creative chapter with the UTTI AND ICONS campaign The historic clog brand is now focusing on a pair... with laces
When we think of sandals and clogs, Birkenstock is the first brand that comes to mind. Footwear with an orthopedic insole, such as the ARIZONA and BOSTON models, have been staples of the collection for decades and part of collective memory, thanks to constant references in contemporary culture and media. Today, joining the pantheon of Birkenstock orthopedic insoles is the new UTTI LACE model. Launched in 2024 as an evolution of the UTTI moccasin, this model has already established itself as a reference point in its category.
The new Birkenstock campaign showcases the new design with metropolitan allure, combining comfort with the relaxed style typical of Birkenstock clogs. Casual yet elegant, its aesthetic once again recalls the moccasin, reinterpreted countless times and now a cornerstone of contemporary urban footwear style. Birkenstock has revisited this classic with premium suede leather, visible stitching, a lace-up free of metal elements, and an upper that wraps the foot like a second skin.
The UTTI LACE model is in no way inferior to the other classics in the Birkenstock range and positions itself as a coveted object for a discerning audience attentive to trends. The campaign, which revolves around the concept of shared values, presents a direct encounter: side by side, the two icons of the collection, BOSTON and ARIZONA, engage with the new star of the closed shoe segment.
UTTI LACE aims to be the perfect shoe for any occasion, able to complement any styling choice. What makes models like ARIZONA and BOSTON iconic is precisely the anatomical design of their sole: with UTTI LACE, Birkenstock meets not only postural needs but also contemporary aesthetic taste, combining functionality and style in a perfect synthesis.
Since 1774, Birkenstock has continued to traverse eras, interpreting the needs of its wearers. What has determined its success is the ability to anticipate customers’ needs, read the visual universe of contemporary references, and offer footwear that, in its extreme versatility, represents the many facets of humanity and its habits.
In line with the metropolitan allure of the new UTTI LACE, Birkenstock offers its audience the possibility to customize the model according to personal taste through an exclusive in-store experience in Paris. Accessible free of charge until March 28, 2026, Birkenstock: Your Blank Canvas lets customers personalise the laces of all pairs from the UTTI and ICONS campaign purchased instore with cute charms and graphic stamps, an opportunity for the BIRKENSTOCK Community to come together and celebrate this new collection.
