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Tommy Hilfiger redesigns its monogram

The monogram as an emblem of the archive and personal style

Tommy Hilfiger redesigns its monogram The monogram as an emblem of the archive and personal style

After announcing its return down the New York Fashion Week runways, Tommy Hilfiger created a new monogram with renowned British illustrator and graphic designer Fergus Purcell. An extensive research in the brand's PVH archive tprompted Purcell's reinterpretation of motifs found on iconic Tommy Hilfiger garments. Created by an interweaving of T and H, the monogram collides the classic with the new, giving a new perspective to the preppy aesthetic. 

Building on the Company's history of collaborations with leading contemporary creatives, the monogram reimagines the brand's DNA and will appear for the first time in the FW22 collection. «Since 1985, the 'TH' monogram has been synonymous with authentic preppy style, reinvented in a fun way for everyone», said Tommy Hilfiger. «Fergus Purcell has been a truly inspiring collaborator. His elevated approach and connection to street culture is unique. It's been a joy to reinvent our monogram with him for 2022 and beyond». «What I like about the brand is that it's impactful; very colorful, very confident and very immediate», added Fergus. «These were the inspirations that guided my creative process, along with the desire to create something that was new and iconic but also gave the impression that it could already exist. I am very pleased with the results!».

Garments featuring the new monogram are offered in the brand's iconic colors: burgundy, navy and snow white. On pullovers, accessories and unisex garments, the monogram is abstracted in an all-over pattern, while on the iconic Rocky Parker and tailored garments it is depicted as a tonal lattice. Refined fabrics and details elevate the collection: casual wear is made of fine wool and recycled yarns, while classic garments have recycled down filling and feature intricate jacquard. Embroidered monograms, leather upholstery and metal buttons embellish. Just as letters of different sizes turn out perfectly imperfect, the collection is enhanced by aesthetic details that disrupt the status quo. Each garment can be adapted and layered to reflect the wearer's personal style.