Browse all

The rebellious spirit of Wrangler's new Texas Slim jeans

Wear with Abandon

The rebellious spirit of Wrangler's new Texas Slim jeans Wear with Abandon

Wrangler, a brand created in 1947 for cowboys and ranchers, but loved and worn by rock stars like Mick Jagger or John Lennon, introduces a new version of one of its best-selling models: Texas jeans. The pants maintain all the authentic elements of the original model, but get a slim, regular fit around the leg and a skinny cut at the bottom that adds them a more contemporary twist. 

Wrangler has been breaking the rules for 70 years. And it does with style. That's why the iconic denim brand has decided to celebrate the launch of its Texas Slim dressing America's last true rebels: the Wall of Death riders, those who defy gravity by riding vintage motorcycles on vertical walls. 

In the early 1900s, motodromes became a popular event during US county state fairs. Today, fewer and fewer are keeping this exciting part of motorcycle history alive. Only a select few riders challenge each other in the wooden drome, known as the Wall of Death, a small tribe who travels from one state to another to entertain the spectators in American towns. A nomadic life where romance and danger come together. A life of rebels. The same one that Wrangler has always shared.

 

Texas Slim jeans are available in brand's stores and on the official website.