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The first images from the KENZO x H&M campaign

By Jean Paul Goude

The first images from the KENZO x H&M campaign By Jean Paul Goude

The most awaited collection of the season is coming: KENZO x H&M. In the meantime, the first shots of its advertising campaign have been unveiled.

Vitamin colours, animalier patterns and exuberance are just some of the ingredients of the curious collaboration between the Swedish giant and the creative directors Carol Lim and Humberto Leon aka Kenzo. Behind the lens we find fashion photographer Jean Paul Goude, who with his unique style has assembled the prints of the collection to give the campaign a touch of vitality. For the moment, only three characters have been unveiled: Chance The RapperIman and rapper Suboi, but that's not all. The missing ones are Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez.

The complete campaign will debut on October 17 on H&M's official website and the collection will be available starting November 3 in 250 H&M's stores and online.

In the meantime, see what happened behind the scenes: