Gracie Abrams is the face of COCO MADEMOISELLE CRUSH ABSOLU The American singer-songwriter embodies the natural elegance of the new CHANEL fragrance
CHANEL announces that Gracie Abrams, the maison's ambassador since 2025, is the new face of COCO MADEMOISELLE CRUSH ABSOLU. Through floral, fruity, and amber notes, the new fragrance explores the Maison's heritage and presents a new vision of femininity, with the same contemporary, elegant and bold approach that the American singer-songwriter embodies.
Intensity and emotion, depth and spontaneity intertwine in the notes of COCO MADEMOISELLE CRUSH ABSOLU, which opens with a fruity accord of grapefruit and lychee, fresh and juicy, before introducing a floral heart of rose and jasmine. At the base, patchouli, vanilla and vetiver interweave to leave a warm, enveloping trail. This new fragrance, explains perfumer creator Olivier Polge, is meant to be experienced personally, to be discovered intimately: «I like to imagine that it accompanies the woman who wears it - adds Polge - It's not about conforming, but about revealing oneself surprising oneself».
One of the most authentic and magnetic voices of the new pop generation, a singer-songwriter known for her intense and personal writing, Gracie Abrams has won millions of fans by narrating emotions and vulnerabilities in songs that are defining an entire generation growing up alongside her. Following the success of The Secret of Us, she has collected GRAMMY nominations, an American Music Award for Best New Artist, and sold-out arena tours around the world. She now prepares for this new stylistic chapter with CHANEL, bringing her free-spirited and irresistible energy into the Maison's beauty universe with COCO MADEMOISELLE CRUSH ABSOLU.
