British Label Corteiz Partners with the Virgil Abloh Archives A Free Throw for a Pair of Sneakers

London-based label Corteiz, founded by Clint 419, is making headlines once again. A master of communication and viral drops, the brand has returned with an unprecedented collaboration with the Virgil Abloh Archive, a posthumous tribute to the designer who passed away in 2018.

This ultra-limited edition focuses on two iconic pieces: a t-shirt and a pair of Air Jordan 1 High OG “Alaska”. True to its signature style, Corteiz makes the sneakers hard to obtain: only those who can make a free throw are able to purchase them, turning the drop into an interactive and playful experience while generating instant engagement around the collaboration. The frenzy was immediate: the £40 t-shirt sold out almost instantly, and resale platforms are already anticipating skyrocketing prices, a clear sign of the brand’s continued hype.

Since its founding in 2017, Corteiz has consistently broken records, reaching the milestone of one million orders last June. The label also multiplies high-profile collaborations and events, from its Nike campaign featuring the Air Max 95 with drones to community-driven initiatives-swapping branded puffer jackets for Corteiz pieces or organizing clothing donation campaigns-solidifying its reputation. With this latest collaboration, Corteiz once again demonstrates its ability to turn every launch into a viral moment.