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LQQK Studio x Paul&Shark unveil new collection

Paul&Shark is back in the game

LQQK Studio x Paul&Shark unveil new collection Paul&Shark is back in the game

It seems that the sea has preserved the image of Paul&Shark in all these years - 43 being specific - maintaining a style appreciated first by sailing enthusiasts and teenager in the 70s, linked to a sporty and elegant style, via streetwear in the '90s and' 00s.

Nowadays, Paul&Shark holds many of the elements that have made it a point of reference for casual outdoor, maintaining a link with water and a network of 250 single-brand stores in 73 countries around the world. That of Paul&Shark is a crossing that began in the early 1900s, passed through Balenciaga, Dior up to the last project with LQQK Studio.

The brand was founded by Paolo Dini in 1976, with a fashion background since 1921, the year in which Maglificio Dacò, founded in 1921, resumed its activity thanks to the intercession of Gian Ludovico Dini. The company at the time collaborated with fashion houses like Christian Dior and Balenciaga but in the 70s, thanks also to the spread of sportswear, Paolo Dini decided to focus on the yachting. The first collection was born, strengthened by that idea of ​​freedom and connection with the sea, which has endured a central theme even today for the brand, thanks to SAVE THE SEA sustainable projects and to collaborations with Shark Trust association, which protect sharks and their ecosystem. From the earliest years, the company has grown enormously, becoming a symbol of a sporty luxury look with a focus on the yachting universe, relaunched over the years thanks to the mainstream passion for America's Cup regattas. The iconic item are the double-breasted shirt with admiral gold buttons and the blue C0P918 pullover, the first item produced with the Paul & Shark brand in the seventies.

The last project carried out by the brand is the collection in collaboration with LQQK Studio, a collective of artists based in New York that helped the brand to create a technical and waterproof capsule. With the return of interest to outdoor brands, Paul & Shark has recovered some archival items, in which the camo and the unmistakable shark logo stand out. Among the protagonists of the collection also the Typhoon 20000, the treatment designed by Paul & Shark in which every single square centimeter of this fabric can withstand wind and a 20 meters water column.