The second life of sails thanks to Paul&Shark jackets

The sea is part of the DNA of Paul&Shark, an Italian luxury brand that uses the image of a shark. The collaboration between Paul&Shark and expert sailmakers has resulted in the Re-Sail Limited Edition, a series of jackets with contemporary style and exclusive heritage. Each Re-Sail jacket is unique as it is made from a selection of authentic sails that have been re-engineered, restored and creatively reinterpreted in the form of a new design.

The colours of the sea, the sounds of the wind, the power of the sail: each garment embodies the story of the sails it was made with and tells a tale of craftsmanship and freedom. Exclusive details such as large inner labels, numbers, logos and elements taken from sailing celebrate the universe from which the garment comes and embellish the urban-casual character of the jacket. The availability of discarded sails is variable and low, so all the pieces designed are unique. The Re-Sail project is part of Paul&Shark's longstanding pursuit of sustainability, which in this case speaks the language of upcycling. Indeed, creative reuse is integral to the story of the Re-Sail jacket, a garment created from the reuse of a material such as a sail that was originally made for a different purpose. Upcycling discarded materials and creatively upgrading them is an ode to the brand's core values: responsibility, highest quality materials, contemporary yet timeless style.

A selection of the Re-Sail jackets is now available in the most prestigious Paul&Shark flagship stores as part of the SS23 collection. Paul&Shark has chosen Milan Fashion Week FW 2023-24 to celebrate its Re-Sail jacket and is doing so through an image event that pays homage to the brand's founding values. Paul&Shark's showroom at Via Ciovassino 3, located in one of Brera's most emblematic post-industrial spaces, hosts an immersive and dynamic installation for the occasion. The multi-sensory rendering of lighting effects, natural sounds and images of the ocean captivates visitors and takes them on an emotional journey in the middle of the sea, propelled by the wind through the waves, just as sails do. A selection of Re-Sail jackets emerge from the deep blue water and are displayed in the midst of this enveloping reality.