The collaboration between Paul & Shark and Juvia to help the planet

Continuing the customization journey started in the summer of 2023, the collaboration between Paul & Shark and Juvia is finally taking shape. The backdrop is Formentera, more precisely the heart of Es Pujol. A magical place with crystal-clear waters, it resembles an oasis of peace where one can deeply connect with the untouched environment of an island rich in biodiversity. Here lies Juvia, an elegant restaurant born from the creative and entrepreneurial minds of Italian partners, active for decades in the restaurant industry and eager to create a business capable of supporting the local economy. A life project, time seems suspended here. Hours slow down, and meals are punctuated by the sound of waves crashing on the beach, along with reflections of light changing color and angle throughout the day. The sound of cicadas and the salty air complete the paradisiacal setting, becoming the ideal backdrop for Juvia by Paul & Shark, which officially opens its doors on May 27, 2024, to remain active throughout the summer season. The Italian clothing brand has personalized the environment of Juvia, drawing inspiration from the history and identity of Formentera.

Among the light wood furnishings, the shades of azure and soft blue of Paul & Shark's accessories stand out, most of which are made from reclaimed materials, following the upcycling trend, which is of paramount importance to the brand. Table setting, seating, cotton cushions, and entrance flag bear the Paul & Shark logo. Guests are welcomed from lunchtime until dinner with a Mediterranean menu embracing Italian and Spanish recipes. An outdoor beach bar allows guests to order a cocktail and enjoy the island's most spectacular sunsets. Juvia will be animated by numerous activities throughout the season, involving the brand's friends, several talents, and international press. But it doesn't end there. Customization will be accompanied by projects supporting the local community, with Paul & Shark collaborating with the Vellmarì association. A local organization that has been working for over 30 years to protect the Posidonia oceanica, a vital element for the preservation of the marine environment.

During the summer months, the brand will be active in planting 700 specimens of this underwater plant. Confirming the close relationship with the environment and the sea, important treasures to preserve.