Chivas Regal renews partnership with Charles Leclerc

The Scottish premium whisky brand Chivas Regal renews and deepens its collaboration with Formula 1 driver Charles Leclerc, uniting two seemingly distant worlds but sharing principles such as excellence, precision, and the pursuit of authenticity. Through this partnership, Chivas aims to celebrate not only major achievements but every step of the personal journey toward success, encouraging people to pursue their ambitions with passion.

At the heart of the new phase of the campaign is a lesser-known side of Leclerc: his deep passion for music. The Monegasque driver, in addition to being one of the brightest talents in the Formula 1 world, is a self-taught pianist and composer. In recent years, he has shared some of his original creations with his fans, revealing an artistic sensitivity that echoes the same discipline and attention to detail that make him a winner on the track. This creative dimension becomes the guiding thread of the narrative, highlighting how music and premium whisky both arise from a balance of inspiration, patience, and technical mastery.

The absolute star is Chivas Regal 18, one of the most appreciated blended Scotches from the house. Aged for at least 18 years, this whisky represents the pinnacle of complexity signed by Chivas: the Master Blender Sandy Hyslop personally selects the individual distillates matured in the finest oak casks, creating an extraordinarily rich aromatic profile, with a deep and intense amber color. On the nose, it is rich and layered, with hints of dried fruit, butter toffee, and dark chocolate; on the palate, it develops a warm and persistent enveloping sensation, with notes of vanilla, citrus, almond, and cinnamon; the finish is velvety and balanced, with floral nuances and elegant smoky accents. A multisensory experience that invites you to discover over 85 different flavor notes in every sip.

Nick Blacknell, Global Marketing Director of Chivas Regal, stated: “Charles Leclerc perfectly embodies the tenacity and approach to success that we want to convey. His dedication to music reflects the same pursuit of harmony and authenticity that characterizes our whisky. Both disciplines require passion, precision, and a constant balance between creativity and rigor.” For his part, Charles Leclerc, global ambassador for the brand, commented: “For me, success is like a musical composition: a set of notes that must harmonize, both on the track and in private life. I find many analogies between composing a piece on the piano and perfecting a race strategy. With Chivas, I share the belief that every path is unique and that every milestone deserves to be celebrated.”