Prada gets ready for an outdoor summer with Linea Rossa

This summer, Prada Linea Rossa has prepared a capsule collection perfect for lovers of adventure and performance clothing. The SS23 collection focuses on functionality, incorporating new colours, such as bright orange, on waterproof jackets and bermuda shorts. Shot in front of an almost Martian landscape, the Prada Linea Rossa campaign expresses all the modernity and avant-garde style of this collection, from the details of the black trim and stitching, which cover the pockets, to the pointed collars that decorate the jackets.

From snowboarding to the America's Cup, Prada celebrates sportsmanship with style, accompanying athletes with the right wardrobe both during the most intense outdoor excursions and in urban moments in the city. The new clothing proposals are also joined by footwear, such as the Soft sneakers, clad in bright yellow and green for the warm season, and the Polarius, the iridescent high top alternative to the more classic America's Cup.