Addison Rae

A
[Àd-di-son Rae] proper n. American singer, known for her content on social platforms and now a key figure of contemporary digital pop culture.

She has brought back to our screens a pure digital aesthetic, nostalgic for Tumblr and wired headphones. She first broke into the world of music moments after Musical.ly had just became TikTok, and then landed in the pop olympus thanks to her feature on Charli xcx’s Von Dutch. Whether the general public likes her or not does not really concern her, since her debut album, Addison, has already established itself as the voice of an entire generation. Her name? Addison Rae. Her followers? Up 850% from 2020 to today. What does she want? High fashion.

Addison Rae
Addison Rae’s followers on Instagram have increased 9.5 times since 2020, an 850% growth. Addison wearing Versace looks drove $1.29M in EMV with 12.9M impressions.