Ray-Ban

R
[Ray-Ban] proper n. American eyewear brand, known for iconic models such as the Aviator and Wayfarer.

Is there anything more classic than a pair of Wayfarers? Without a doubt, 2025 has been a great year for the iconic Italian eyewear brand. The collaboration with Meta turned smart glasses into the favourite accessory of fashion insiders and revolutionised the wearables market, putting Ray-Ban back at the centre of cultural conversation. And that is not all: early in the year, EssilorLuxottica’s flagship brand announced its first creative director, A$AP Rocky, to consolidate its role in the market. In short, Meta is no longer just an old player, but an evergreen innovator.

Ray-Ban
On Instagram, the official Ray-Ban Meta (@raybanmeta) account has seen a 140% surge in followers since January 2025, while A$AP Rocky’s appointment as creative director generated 1.5 million impressions.