Labubu

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[La-bù-bu] n. Designer toy character highly sought after by collectors, defined by a naïve and ironic aesthetic.

Metaphorical red flag to clip onto your bag? Ironic status symbol for a bored world? When it comes to Labubus, we feel like we know a lot, yet understand nothing. Although the facts speak for themselves, Pop Mart was suddenly valued at 34 billion dollars with revenues up 164%. The disapproval of high society has not stopped Sacai from collaborating with the brand, Pharrell from auctioning them on Joopiter, or Bernard Arnault from showing one off, hanging from a Moynat bag. The most lucid and genius move, however, was by the anonymous person who went viral for placing one on Karl Marx’s grave. Even the spectre of communism would probably be unsettled by their smile.

Labubu
In 2025, Labubu’s impact in the US was driven by TikTok, where an impressive 76% of total EMV, along with 76% of all impressions, comes exclusively from the platform.