Here's what went down at Raffo's “Piazzetta Pugliese” weekend in Milan Serena Brancale lit up the summer in Piazza Bruno Buozzi with her performances and an all-Apulian bocce tournament

This weekend, Raffo and nss brought the spirit of a Puglian summer to Milan with the help of a special guest who turned a bocce tournament into a concert. Serena Brancale, the surprise star of the match's half-time show, brought the true spirit of Puglia to Piazza Bruno Buozzi. After all, in Puglia, the best encounters always happen like this, unexpectedly, with an element of surprise that makes the warmest summer evenings even more memorable.

For two full days, Raffo brought the vibrant energy of Puglia to the heart of Milan with Piazzetta Pugliese. Set up like a Southern Italian town square, the spaces of Bruno Buozzi welcomed the Raffo and nss communities for moments of connection and fun, filled with activities that truly captured the feeling of a southern summer. Between a bocce match, a DJ set, and a live performance by Serena Brancale, attendees were naturally kept refreshed with Raffo beers. The event, which welcomed more than 2,500 people, confirmed that the spirit of Puglia knows no boundaries and can spread its positive energy throughout Italy.

But the energy of a Puglian summer wasn't conveyed only through Serena Brancale's voice, as she energized the bocce tournament hosted by Giovane Tony. The weekend actually kicked off with the unmistakable sound of Puglia through a DJ set curated by Polifonic, with support from creator Marangio. In short, between the carefree atmosphere brought to the square by Friday's Polifonic live set and the surprise half-time show by Serena Brancale the following day, the weekend undoubtedly left its mark. With Piazzetta Pugliese, Raffo aims to continue creating real moments of connection across Italy through the Onda Gialla project, which carries beyond regional borders not only a beer, but an entire way of life.