Here's how PUMA x Hell Heaven night went Hell Heaven celebrated the final stop of PUMA R-City with an urban event

Last Friday, November 21, The Walls hosted an evening dedicated to the city of Naples and its urban culture. The reason? Celebrating this year’s final stop of PUMA R-City together with the Hell Heaven community. The event brought together the most relevant figures from the local scene, merging music, street attitude and a strong sense of community. The line-up featured alternating DJ sets and artists from the Hell Heaven scene, while the stage was taken over by live performances from Voga and Young Snapp. For the occasion, The Wall was reinterpreted in full PUMA style, creating a set dedicated to the R-City project that made the experience truly unique.

The undisputed protagonist of the night was PUMA’s new FADE LS sneaker, which attendees were able to discover up close through installations showcasing its design and features. The new silhouette pays homage to all those cities built on a deep sense of community, including Naples, Rotterdam and Marseille, with the Neapolitan city proving to be the perfect Italian location to celebrate its launch. The FADE LS draws inspiration from human connections, typical of sports fields and public squares, highlighting how bonds are created and strengthened through shared moments that reinforce the feeling of belonging.

From gym sessions to street runs and community gatherings, the FADE LS was created for the real ones, for those who carry the energy of their city in every step. It features a soft NITRO sole supported by a PWRFRAME stabilizer at the heel and a minimalist aesthetic defined by a seamless upper wrapped in a lightweight cage. The new version of the PUMA FADE LS introduces a less minimalist upper, enriched with stitched overlays that give it a more lifestyle look, while preserving the performance and comfort of its running technology.

Hell Heaven and PUMA collaborated on the organization of this event precisely because of the shared meaning they attribute to their communities. There was no shortage of engaging moments: from the Gift Machine, which delivered special products to the community, to the areas dedicated to content and photos, such as the PUMA Wall, where guests were able to leave their personal mark and live the event firsthand.