The tech company Palantir is selling a chore jacket for $239 100% Made in America, 100% tone deaf
Nothing is impossible in 2026, not even the most relevant tech company of the moment starting to sell the same work jackets that constantly go viral on Pinterest. It sounds like a joke, considering the garment’s origins are far removed from the sterile aesthetic of computer science, yet that’s exactly the case: on the website of Palantir, the American data collection platform (which, among other things, provides its AI services to the military forces of several countries), a chore jacket is now on sale for $239. Already sold out.
The tech bros’ chore jacket is Made in America
“the only thing that matters is to win”
— Eliano A Younes (@eliano) April 14, 2026
[04.30.2026] pic.twitter.com/7BT2co50JW
«Rugged Utility, Enduring Style, 10 oz Bull Denim, 100% American Grown Cotton, Made in the Usa». With this brief description, the brand introduces the new chore jacket, an insistently American product «influenced by Palantir’s forward deployed culture».
The jacket is already sold out, both in the total black version and the bleu de travail one, along with all the criticism it inevitably brings with it. «Is this, as one lifestyle magazine claimed, taste washing by techno-fascists? Or just a really nice jacket?», writes the Financial Times.
A striking paradox
@thisisantwon When defence contractors become fashion brands - why are Palantir releasing a French chore coat? 'Taste' has never been easier to acquire, so even billion-dollar tech companies are designing and dropping fashionable-looking clothing like a streetwear startup. When are we bringing back gatekeeping? #streetwear #fashion #mensfashion Mysterious and Sad - Beats by Lucky
Leaving aside for a moment the issue of tech billionaires suddenly wanting to prove they are fashion connoisseurs - for that, one only needs to look at Bezos and his wife’s involvement in the Met Gala or at Mark Zuckerberg’s new look - a much more troubling paradox surrounds Palantir’s chore jacket.
The company provides software capable of supporting real-time AI-based decision-making processes for public institutions and commercial companies (only Western ones, Palantir emphasizes on its website). The company’s AI services contribute to healthcare research, having collaborated with the NHS during the COVID-19 emergency in 2020, and to large-scale military operations, supporting NATO research in the war in Ukraine. All this work is swelling Palantir’s pockets: in the last quarter of 2025, the company recorded a 70% increase in revenue, and in the first three months of 2026 an 85% year-over-year growth.
For a company that literally provides technological weapons, producing merch should not be a priority. The t-shirt bearing the word «Dominate» above the portrait of co-founder and CEO Alex Karp was not amusing, just as there is nothing funny about one of the leading AI companies producing a work jacket while being responsible for massive staff cuts in American offices and factories.