The reinvented preppy look of the SS26 collection by Les Deux

Les Deux has recently presented the new SS26 collection, which reinforces its preppy-sportswear DNA in a campaign that perfectly captures the essence of an unpredictable season. Shot between the elegant rooms of a Parisian castle and the green parks and vibrant streets of London, the campaign tells a story of urban and natural contrasts, turning clothing into a tale of two cities.

At the heart of the proposal is a mature approach to preppy: classic pieces like wide and relaxed suit trousers are paired with technical shell-knit polos, while check coats with technical inserts add a contemporary and functional touch. The result is a versatile wardrobe, designed to accompany from the start of spring—with its gray and uncertain days—all the way to brighter days, without ever falling into youthful excesses or summer laziness.

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The collection blends varsity and semi-formal codes, softened by generous proportions and relaxed fits. The iconic varsity jackets appear in thick and bold versions, openwork knits take center stage, while European tailoring presents itself easy and effortless. Vintage sportswear acts as an energetic glue, bringing punch and authenticity to the whole: a balance between collegiate heritage, practical workwear, and resort influences, reinterpreted with an adult and sophisticated eye.

The color palette evolves as the season progresses. Black, navy, and deep forest green support the gloomier early weeks, then give way to dusty tones like antique pink, soft yellow, and warm sand as the light increases. It is a natural transition that makes the looks wearable and consistent at every moment.

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Mathias H. Jensen, Creative Director of the brand, explains the philosophy behind the design this way: «Mixing different codes generates that tension we always seek. Preppy risks seeming too childish, resort too relaxed, workwear excessively heavy. Our approach is like cooking: each ingredient needs the others to best express its flavor».

Regarding the campaign, he adds: «We created a collection designed to work from the beginning of the season, not just for the hot months. There is real depth in the layering, knitwear, and outerwear. To demonstrate its versatility, we moved the shoot between the gray and gritty days of London and the dusty, dreamy atmosphere of a Parisian castle. Two natural contexts that reflect different aspects of the design».

Particular attention was given to footwear, where preppy is “hardened” for a more robust, clubhouse-oriented aesthetic. Loafers, boat shoes, and field sneakers come in rich textures and heavier constructions: less traditional country club, more lived-in informal club. Three material families dominate: croc-grain leather, oil suede, and cow print, offered in various cuts, alongside '90s-inspired court sneakers for a more sporty and dynamic touch.