The après ski has never looked so pretty with Jacquemus After football, it is today the winter sport that is honored by the brand
It seems that the Provençal charm of Jacquemus is not reserved only for the South and the sun. Even the coldest, snowiest ski slopes deserve their own touch of style thanks to the brand-new Après Ski collection that the brand presents today alongside Nike. A collection comprising no fewer than 18 pieces that elevates sportswear to the level of high fashion, combining movement and style without, of course, compromising the primary purpose of mountain getaways: skiing, snowboarding, sport.
No linen or oversized straw hats on the agenda this time for Jacquemus: triple-layer GORE-TEX down jackets, coats and pants take over. As always, Jacquemus pieces are designed to blend seamlessly into the scenery like melted raclette cheese. Alongside items suited for the slipperiest slopes, the collection also features versatile pieces ranging from leggings and bralettes for women to a mountain reinterpretation of the classic yet iconic Jacquemus shirt.
After the recent announcement of the sponsorship of the small football club in the founder’s hometown, Jacquemus definitely seems to be in a sporty mood. “I’ve always been a fan of skiing: it’s my favorite sport and my favorite winter getaway since I was young,” explains Simon Porte Jacquemus. “Ski clothing has always fascinated me, and I’m a major collector of vintage ski pieces from the ’80s. This collection with Nike is an opportunity for me to bring a new fashion story into our collaboration and into the ski community, which is a first for me.”
In addition to this tribute to winter sports, released at the perfect moment as we stand at the doorstep of winter, this new collaboration above all marks a sustained and ongoing commitment from Jacquemus toward the Swoosh brand. In fact, collaborations between the French and American brands have been numerous and fruitful, and after the 2022 collection blending sleek silhouettes with athletic ready-to-wear, the recent arrival of the Le Swoosh bag on Jacquemus shelves, and the very recent Moon Shoe released last September, this new snowflake-themed collaboration feels completely natural. In any case, we already know what we are dearly hoping to find under our Christmas tree this year.
The Nike x Jacquemus Après Ski collection is available on jacquemus.com and in Jacquemus boutiques, then from December 3 on nike.com and at select retail partners.
