Vinted is officially the largest clothing retailer in France

It’s official: Vinted and its 23 million users is the “store” that dresses the French the most. According to information shared by the French Fashion Institute, the online resale site ranks just ahead of Amazon and Kiabi, which are not far behind. A ranking that « reflects the strong representation of online sales platforms in purchasing behavior and the importance of second-hand via Vinted » according to the institute. Because in 2025, second-hand and vintage fashion are (thankfully) no longer inherently linked to the idea of being worn out, or even dirty.

It was during the Covid pandemic that Vinted began gaining notoriety, while the whole world was shut down, stores included. Appreciated not only for offering the chance to make money by emptying your closets but also for all the hidden gems it contains, it’s no surprise the platform is now valued at its worth. In addition to offering dozens of item pages by keywords, secure purchases, and a vintage goldmine—from clothing and accessories to home decor, video games, and even books—the platform evolves with the times, now even offering an authentication service that allows buyers to purchase bigger-ticket items without the risk of being scammed. We don’t yet know what the future holds for vintage or fast fashion, but one thing is already clear: this first place on the podium is one small step for man, one giant leap for the environment.