Prada Group revenues continue to grow at double-digit pace The company closed the first half of 2026 with an 11% increase in turnover
While in the first six months of 2026 French giants LVMH and Kering reported modest growth — the former with a 3% decline in revenue compared to the same period the previous year, the latter marking its first positive quarter in three years (+2%) — Prada Group has just confirmed revenue growth of 11% compared to 2025. Excluding Versace, the brand acquired in 2025, the group led by Miuccia Prada and Patrizio Bertelli reported a 5% increase in sales at constant exchange rates, a result that confirms the positive trajectory the company has maintained in recent years.
Retail, the most significant contributor to the Group's maisons' revenue, grew by 7% at current exchange rates, while wholesale rose by 36%. Prada delivered a notable performance in the Americas, the Group highlights, as well as in Japan and Asia, driven by full-price sales and a dynamic offering across all categories. Performance in the Americas proved particularly decisive in achieving Prada Group's strong results this half-year, with a 30% increase in sales at current exchange rates and demand still growing strongly. Europe, meanwhile, is beginning to show a slight recovery in tourist spending. For the Middle East, low expectations were confirmed by a 29% decline in sales at current exchange rates, while Japan continues to support the Group's revenue with 6% growth at constant exchange rates, though down 7% at current exchange rates.
Miu Miu, which has dominated the market for numerous seasons, is now beginning to see its profitability slow, even though retail sales achieved 2.5% growth year on year. The Group attributes this result to the conflict in the Middle East, noting that the brand nonetheless performed well in the Americas, Asia Pacific and Japan. In Europe, demand for Miu Miu within Prada Group remains weak but is recovering, according to the company's analysis. As for Versace, the Group is still awaiting the creative repositioning of the Maison, says Chairman Patrizio Bertelli, entrusted to new artistic director Pieter Mulier. In the first quarter, the Medusa brand nonetheless recorded sales of 305 million euros.