The first capsule of the "new" Trussardi is here

The first gesture of Benjamin A. Huseby and Serhat Işık upon entering Trussardi was a logo change: the classic greyhound of the historic Italian brand was transformed into an ouroboros, similar to a snake biting its tail, a symbol of cyclicity, eternity and renewal. This new logo is the protagonist of the first drop of the tenure of the brand's two new creative directors: a capsule of limited edition logo t-shirts made of GOTS (Global Organic Textile Standard) certified cotton grown by regenerative agriculture. The simplicity of the capsule should come as no surprise: it's a palate cleanser with which the brand addresses the public before presenting the truly radical turnaround the two designers have brought to the brand and which first appeared during their Milan show last fashion week.

All proceeds from the sale of this capsule will go to the Fundación Benjamín Mehnert, an NGO dedicated to safeguarding Spanish greyhounds usually bred as hunting dogs, but often subjected to mistreatment and abandoned when their usefulness runs out. With this capsule, the brand wants to signal the beginning of its renewed sense of social responsibility - a bit of a trademark of the two creative directors who are bringing Trussardi up to speed to make it an authentically modern brand. Symbolic of this commitment is the material with which the t-shirts are made: cotton grown from locally sourced non-GMO seeds using regenerative farming methods in different regions of India. Cotton grown through this agricultural practice is crucial to controlling climate change and restoring ecosystems.

Trussardi's new logo t-shirt capsule will be available from tomorrow April 22 on the brand's official website.