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Gucci Pre-Fall 2019 lookbook

Shot by Harmony Korine in Herculaneum and Pompeii

Gucci Pre-Fall 2019 lookbook Shot by Harmony Korine in Herculaneum and Pompeii

The excavations of Herculaneum and Pompeii, the clothes from the Pre-Fall 2019 collection and a cult director. Gucci puts together a unique project for the latest lookbook of the Florentine brand, a powerful mix of beauty and art inherent in the DNA of creative director Alessandro Michele. For a long time committed to supporting the Italian and international cultural heritage, the fashion house chooses the archaeological parks of the two localities of Campania, UNESCO World Heritage sites, to frame the images of Harmony Korine, a series of shots that, at traits, recalls the collaboration of Gucci with Martin Parr. The mind behind cult movies like Kids and Spring Breakers, but also the video of Rihanna Needed me, alternates, in fact, portraits of individual models in the incredible look of Michael busy eating snacks or dog on a leash at times when the girls interact with bizarre tourists. In this project coexists a playful and at the same time austere, eccentric and normal mood, opulent and simple, dichotomies to which Gucci has accustomed us in the last years. Yet there is the feeling that something is missing, a twist that enchants and that, until now, has characterized all the creations of the Roman designer. Although in more than 80 looks presented there are interesting elements and typical proposals of the style of Michele: caftans, exotic brocades, printed dresses, silhouette with slender shoulders and slim fit a little '80s, sequins, dramatic evening dresses, maxi blazer, mix'n match of graphics. Take a look at the pictures taken by Korine and tell us what you think.

A fun fact: it seems (according to WWD) that the photographs of the lookbook will become a limited edition book that will be published next year by Idea Books.