CK ONE 20TH anniversary

Ck One, the iconic fragrance by Calvin Klein, celebrates 20 years. It was 1994 and so many things are as they were then, unchanged: the spirit of the campaign, the scent, the bottle in frosted glass. 

To celebrate the highly anticipated event, the brand is launching a new campaign that reflects the cultural significance of individuality. A campaign created by the expert hands of Mario Sorrenti, along with a colorful cast of models, musicians and artists, including: singer Dev Hynes and his girlfriend, singer Samantha Urbani, sisters musicians Say Lou Lou, the electro-pop singer Kelela the electronic artist and producer Evian Christ; Taeyang Korean pop star; the singer and actress Soko; the artist Ally Marzella; fashion photographer Michael Bailey Gates; the photographer and stylist Petra Collins and models Edie Campbell, Stephan James, Chuck, Ali Michael, Jing Wen, Justin Gerard, Lucky Blue, Maggie Laine, Marcel Castenmiller and Victor Correia.

A set of portraits launched through snapchat and Tumblr, where content will be revealed on the set that tells the journey of each character, all accompanied by a blog that collects contributions from digital photo service via the hashtag #ckmeforme.