Dakota Johnson is the face of the new Calvin Klein campaign The latest spring 2026 proposals
Dakota Johnson is the protagonist of the new Calvin Klein campaign, marking her debut with the brand. The images and video campaign, shot by Gordon von Steiner, celebrate an essential aesthetic where comfort and sensuality naturally and authentically meet.
The campaign reinterprets the brand's distinctive confidence and sensuality through a contemporary and minimal aesthetic. The concept follows Dakota during a quiet day at home, away from the spotlight. Images and videos move between subtle sensuality and playful irony, stripping away the superfluous to focus on Calvin Klein's new denim fits and underwear. The message is clear: live with confidence and naturalness.
@calvinklein Icon status. Dakota Johnson wears new denim and underwear this spring.
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Dakota wears the new denim and underwear models, designed to enhance the body with lightness. The Perfectly Fit Ultralight Bra, with spacer cup technology, offers natural support and an extremely light sensation, while the iconic jeans, from the Archive High Rise Slim to the Baggy Jeans, play with clean and relaxed silhouettes, mixing vintage and contemporary details. Together, these essential pieces celebrate comfort, confidence, and the less is more philosophy.
@calvinklein Less or more with Dakota Johnson. What do you think?
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"Calvin Klein jeans and underwear have something timeless: as soon as you wear them, everything immediately feels natural," stated Dakota Johnson. "When a woman is alone at home, working, reading, or simply taking time for herself, she can feel incredibly free and sensual. Bringing this energy into the campaign, along with Calvin Klein's iconic imagery, was both unique and classic. I love that this campaign celebrates the idea of feeling comfortable, free, and sexy on your own terms. Sometimes, the fact that a woman simply IS is the sexiest thing of all."
@calvinklein Dakota Johnson on the set of our spring campaign.
original sound - Calvin Klein
With this campaign, Calvin Klein renews its minimal and modern aesthetic, in a perfect blend of heritage and contemporaneity, celebrating comfort, confidence, and the natural sensuality of the wearer, turning each piece into an authentic expression of style.
