Now Miuccia Prada is also investing in Bitcoin Space suits and contemporary art added to the mix
There is an air of new investments within the Prada-Bertelli family, whose wealth extends far beyond the runways, reaching into space exploration. In this context, the recent acquisition of Versace also fits in, a sign of a continuous restructuring of the group and its creative and commercial direction. At a time when luxury is moving between financial operations, governance changes, and identity redefinitions, the Milanese family, which controls around 80% of the Prada Group, is positioning itself with increasing centrality, having collected approximately 330 million euros out of the 424 million distributed to shareholders last May 19, marking a 20% increase compared to the previous year, when the amount had stopped at around 280 million.
Miuccia Prada and Patrizio Bertelli appear to be reinvesting part of these resources into an increasingly wide network of projects and holdings. According to Glitz Paris, at the beginning of April Miuccia Prada reportedly expanded this ecosystem by creating a new fund, Bellatrix, a discreet structure that already holds 76% of Aegida Space, a company founded at the end of 2025 by her son Lorenzo Bertelli. But let’s take a closer look at what this is about.
Prada reaches the Moon
At a time when the interests of the wealthiest individuals are shifting towards space, Lorenzo Bertelli, through Aegida Space, has acquired a 0.2% stake in Axiom Space, a U.S. company active in missions to the International Space Station. The stake is estimated to be worth around 5 million euros, and the young heir has also invested approximately 1.5 million to cover potential future devaluations, as it is still an early-stage company.
The bet has already produced tangible results: in October 2024, Prada was selected for the design of space suits for astronauts of the lunar mission Artemis III, in collaboration with Axiom Space. From space back to Earth, the growing influence of Aegida is also reflected in Milan, where the company’s name has appeared on the building owned by Miuccia Prada in Via Arena, in the city center.
Despite the diversification of investments, the main source of funding remains the Prada Group and the dividends distributed to shareholders, channeled through family holdings. The core of this system is Ludo, considered the family’s true “treasure,” a holding that acts as a safe-box company and collects Prada Group dividends to reinvest them into other assets such as real estate, culture, and art. The company holds over 700 million euros in assets and recorded a profit of around 60 million in 2024, almost entirely derived from Prada Group dividends. Ludo owns 53.85% of Ludo Due, a second holding company that in turn controls 65% of Prada Holding. Miuccia Prada retains usufruct rights over Ludo, while her sons Lorenzo Bertelli and filmmaker brother Giulio Bertelli hold 50.5% and 49.5% of the company respectively.
Bitcoin, fashion and collecting
Alongside space, the family’s investments also move into a digital and cultural dimension. In 2021, Ludo purchased Bitcoin worth around 352,000 euros, which were sold in 2024 with a capital gain of approximately 477,000 euros. In addition, the holding also owns a more enigmatic asset: the Pavesi Collection, a high-fashion archive valued at over 6 million euros, possibly attributed to the heritage of Manuela Pavesi, a historic collaborator of Miuccia Prada and a key figure in the brand’s aesthetic evolution, who passed away in 2015.
Another strategic axis is real estate: the family controls Bis, a holding 97% owned by Miuccia Prada and 3% by Ludo, with assets worth around 100 million euros, mainly concentrated in real estate. A significant part of these investments is located in the area nicknamed “Soupra” (South of Prada), a former industrial zone in southern Milan now undergoing major transformation. In this context, the Fondazione Prada also plays a key role, now one of the most important hubs of contemporary art in Europe and a central actor in urban regeneration and gentrification processes in the area. Art remains the most symbolic core of the cultural empire built by Miuccia Prada since the 1990s, whose collection includes works by some of the most sought-after international artists such as Jeff Koons, Damien Hirst, and Anish Kapoor, alongside key figures of Italian contemporary art like Lucio Fontana.
In this scenario, the family’s investments continue to expand across finance, culture, and technology and perhaps, in the future, even a Prada flag might truly reach the lunar surface. Until further developments, all that remains is to follow the next moves of the most powerful dynasty in the Italian fashion system.