Here's what went down at the Golden Goose event in Naples “Frutteria Golden” was a real urban scavenger hunt

Naples was transformed into the stage for Frutteria Golden, the activation by Golden Goose that brought some of the city’s most iconic locations into a multi-stop journey between tradition, community, and local culture. The experience was designed as a true urban treasure hunt. Thanks to a dedicated map, available for pickup at nss edicola, participants moved across the city, stopping at symbolic places of everyday Neapolitan life such as Pasticceria Leopoldo, Frutteria Castiglione and Chiosco Aurelio. Streets, squares, and historic businesses were turned into a shared experience involving residents, passersby, and members of the brand’s community. As part of this story, there was the engagement of the Golden Goose community with an in-store customisation workshop.

Closing the day was a large celebratory moment in Piazza San Pasquale, followed by an exclusive dinner inside Atelier Inès. Here, the Frutteria Golden universe was reinterpreted through a setup curated by Tavolata Studio and a menu created by chef Marianna Vitale, who translated the spirit of the initiative into a gastronomic language.