Jay Z may have actually chosen himself for the Super Bowl 2027 halftime show Here's why

Miley Cyrus, Justin Bieber, Drake, Beyoncé. Rumors about who will headline the 2027 Super Bowl halftime show have intensified in recent weeks. The speculation seemed to die down yesterday, when Deadline reported that, according to a source close to the matter, Jay-Z will be the performer at the next edition. An unusual choice, given that the artist for the Super Bowl is selected by Jay-Z himself, founder of Roc Nation, the company that has been collaborating with the NFL since 2019 on the production of the halftime show and the selection of artists.

Why Jay-Z? 

2027 could be the right year for Jay-Z to take the Super Bowl stage. The rapper is currently on the Jay-Z 30 Tour, a series of celebratory concerts marking the thirtieth anniversary of his debut album, Reasonable Doubt, and the twenty-fifth anniversary of The Blueprint. He has also launched Jay-Z in 8, an eight-episode HBO docuseries in which he sits down in conversation with Rick Rubin.

Adding to this, as Deadline points out, is another factor: the Super Bowl will be held on February 14, 2027, at SoFi Stadium in Inglewood, Los Angeles, a venue that will also host Jay-Z for two nights of his tour. A coincidence that could make it easier to reprise the same set and production. The last time the Super Bowl was held in Los Angeles, in 2022, the halftime show brought together Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, who headlined the show in 2025.

The guests at the 2027 Super Bowl halftime show 

It remains to be seen who might join him on stage, though the most anticipated name is undoubtedly Beyoncé. Among the artists who have shared the stage with Jay-Z in recent months are Nas and Pharrell Williams, the Fugees, with Lauryn Hill and Wyclef Jean, and the Roots, with whom the rapper performed in May at the Roots Picnic in Philadelphia.

For now, there is no official confirmation from the NFL. According to Deadline, the news comes from a source close to the music industry, while the league did not respond to a request for comment.