What will the Year of the Horse look like for fashion? Collections, predictions, and advice for the Lunar New Year

If in recent days you too have come across an avalanche of memes about horses and the prominent role they apparently will play in our lives this year, there is an explanation. Chinese New Year is just around the corner, a holiday lasting a full two weeks that will soon, starting from February 17, bid farewell to the sign of the Snake and welcome that of the Horse.

In ancient Chinese culture, the animal represents movement, freedom, and creation: after the charm, mystery, and reflection - and for some even the destruction - brought by the Snake, the new year calls for a fresh start at a gallop, filled with courage and renewed energy. Fashion, as always, is already keeping pace with the trend, launching here and there collections inspired by the new lunar year. It is possible, however, that the influence of the sign of the Horse in the industry will go far beyond capsule collections and other marketing ploys.