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5 Ghanaian fashion talents portrayed by Mercedes-Benz

Waiting for Accra Fashion Week

5 Ghanaian fashion talents portrayed by Mercedes-Benz Waiting for Accra Fashion Week
Hazza
Atto Tetteh
Hazza
Hazza
Larry Jay
Larry Jay
Larry Jay
Larry Jay
Steve French
Steve French
Steve French
Hazza
Hazza
Atto Tetteh
Atto Tetteh
Atto Tetteh
Atto Tetteh
Chloe Asaam
Chloe Asaam
Chloe Asaam
Chloe Asaam
Chloe Asaam
Steve French

Mercedes-Benz Accra Fashion Week was supposed to take place for the first time in October, but due to the pandemic, the luxury car brand has decided to change its plans. Waiting for the real fashion week, postponed for the moment to 2021, Mercedes-Benz collaborated with a team of local creatives to create a shooting that would transport the viewer through the bustling streets of Accra. Five emerging talents from the Ghanaian capital presented their latest collections in a series of photographs shot by Carlos Idun-Tawiah

Steve French
Steve French
Steve French
Steve French

For the most gifted designers selected by Mercedes-Benz, creation goes hand in hand with the rediscovery and enhancement of Ghana's past: craftsmanship skills and competences that are handed down from generation to generation collide (and meet) with contemporary Ghana, tied to its traditions but also open to novelties and new inspirations. In fact, each of the designers involved tells the influence of historical memory on their work through the photographs of Idun-Tawiah. The creations of Larry Jay, Steve French, Hazza, Atto Tetteh and Chloe Asaam are the perfect synthesis of what Ghana was, is and will be. 

Hazza
Hazza
Hazza
Hazza

Chloe Asaam, a designer of women's collections, fuses Ghanaian symbolism with technology and incorporates QR codes, which tell the story of her creations. For her latest collection, she was inspired by her aunts and grandmother. The unisex collection's designer Larry Jay, who launched his eponymous label in 2017, looked to the generation of the 70s and in particular to his parents, who are the faces of the collection. 

Chloe Asaam
Chloe Asaam
Chloe Asaam
Chloe Asaam
Chloe Asaam
Larry Jay
Larry Jay
Larry Jay
Larry Jay

Atto Tetteh incorporates Africa into the creation of sophisticated and eclectic pieces that tell African history. Hassan Alfaziz Iddrisu from Hazza uses traditional production methods for his creations. The designer portrayed African heritage and culture in contemporary garments, interpreted by the Accra youth scene. Finally, Steve French combines tradition and innovation, taking inspiration from the feminine shape and abstract patterns. The collection presented in the photoshoot was created in collaboration with the brand for the ancestors

Atto Tetteh
Atto Tetteh
Atto Tetteh
Atto Tetteh
Atto Tetteh

Waiting to discover all the other talents of the country at the next Mercedes-Benz Fashion Week Accra, the images of this shooting raise the curtain on a creative scene, the Ghanaian one, often ignored or forgotten, but that could instead reserve great surprises.