Ayo Edebiri is the new New Balance ambassador The actress, born in Boston, stars in a campaign inspired by the city that shaped both her and the American brand

Ayo Edebiri, actress, comedian, writer, and director, officially joins the New Balance family as its newest ambassador, bringing with her what has become her true superpower: an authentic storytelling voice that is impossible to mistake for anyone else's. Across film, television, comedy, fashion, and pop culture, Edebiri has built her career by always following her own path — a quality that has quickly made her one of the most compelling voices of her generation.

The new campaign is rooted in Ayo Edebiri's origins, specifically in Dorchester, the Boston neighborhood where she grew up, moving through familiar places and everyday scenes that speak to her relationship with the city and its history. The images were shot by Tyler Mitchell, with styling by Danielle Goldberg, blending heritage and contemporaneity, with the New Balance 574 taking center stage.

For Ayo Edebiri, the collaboration came about naturally: growing up in Boston, she always saw New Balance as an integral part of the city and its culture, she shared in a press release. And the brand's ability to tell diverse stories without losing its own identity is one of the qualities she identifies with most. The journey continues: in the coming months, Edebiri will front new campaigns and initiatives for New Balance, in a partnership that promises to bring together fashion, storytelling, and contemporary culture with a genuinely authentic voice.