5 things to expect at New York Fashion Week SS27 Women's Will the Big Apple manage to surprise the fashion industry?

With the arrival of September, the Fashion Week train gets rolling again. The city to kick things off is, as always, New York, which this year presents a calendar packed with notable events. From the return of Thom Browne and Ralph Lauren — who last season had chosen to show in Milan — to the arrival of several emerging designers who have already made waves, the Big Apple continues to astonish fashion insiders around the world with its fighting spirit. 

Here, then, are 5 things to expect at New York Fashion Week SS27 Women's. 

New York's new voices

Every year, 10 designers from the American scene are selected by the CFDA for a mentoring program and a special competition: the prize is $300,000 for the winner and $100,000 for two runners-up. Among the most notable talents this season are Terrence Zhou, founder of Bad Binch TongTong and creator of sculptural, surreal, and thoroughly entertaining garments; Emily Dawn Long, known for designs that fully embody the "relaxed" approach typical of New York fashion; Zane Li, founder of Lii and winner of the 2026 Karl Lagerfeld Prize; Zoe Gustavia Anna Whalen, creator of deeply romantic collections; and Claire Sullivan, whose brand Miss Claire Sullivan has already dressed figures of the caliber of Rama Duwaji, Rosalía, Addison Rae, PinkPantheress, Rihanna, and many more. 

The official calendar debut of Conner Ives 

Conner Ives, the American designer and founder of his eponymous brand, has a singular gift: an ability to tap into the current mood. Despite his collections always containing romantic references reminiscent of the glamour of the Roaring Twenties, they perfectly embody the spirit of the generation that wears them. Perhaps that is why so many stars and celebrities love his looks, worn on red carpets around the world as much as on an ordinary day. Not to mention that every Ives show holds a few pleasant surprises — like the time the designer took his final bow wearing the T-shirt that went viral, "Protect the Dolls," or when Dominique Jackson closed the show in a white silk and organza gown crowned by a fur-trimmed cape. 

7 For All Mankind's indie sleaze allure

Since December 2025, Nicola Brognano has been the new creative director of 7 For All Mankind, succeeding Anna Molinari and taking the reins of the brand's over-twenty-year denim legacy. Born in Los Angeles at the turn of the millennium, 7 For All Mankind rose to success through the production of jeans in exclusive fabrics, with distinctive silhouettes and alternative details. At FW26 in New York, Brognano proved he has a firm grasp of what customers expect from a brand like this: sensuality and wearability — which is why the creative director brought Y2K-era styles back into the spotlight, reinterpreted through contemporary styling. We are confident that, for SS27 as well, Brognano will deliver a dose of indie sleaze. 

Sandy Liang's rose-tinted vision

It is impossible to talk about New York fashion without mentioning Sandy Liang, a brand that has made hyperfemininity its calling card. Bows, pinafores, and candy-pink accessories have always been front and center in Sandy Liang's collections, even as the brand has recently begun to reveal an unexpected side of itself, introducing details in stiff brown leather, eccentric prints, and direct references to the extravagant style of the '80s. Beyond the sequins and ballet flats, Liang is finding a voice that stands apart from the coquettecore crowd. 

Luar's campiness

Luar, the brand founded by Raoul Lopez in New York, is one of the most talked-about labels in the city. Traditional tailoring and camp collide in uninhibited fashion throughout the brand's collections, driven by a surprising approach to fabric that moves freely from glossy velvet to feathers. A fixture at the Met Gala for several editions now, Raoul Lopez has already won over the fashion industry with statement pieces of exaggerated proportions and stylistic references to his Dominican roots — high-impact looks that consistently embody the exuberance at the heart of the Luar philosophy.