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Most searched for brands in the first quarter of 2019

The complete ranking compiled by Lyst Index

Most searched for brands in the first quarter of 2019 The complete ranking compiled by Lyst Index

The online search engine Lyst launched in May a new section called "Index", which publishes quarterly reports in the form of rankings, to understand users' habits and searches on the web regarding fashion.
We showed you the rankings of the most desired men's and women's items by 5 million users who search for and buy online fashion items in over 12,000 boutiques and online stores every month. Lyst Index also analyzes social media, taking into account the growth of followers of brand accounts, the mentions on different platforms of products, brands, and keywords related to them, as well as the sentiment. Now it's time to understand which brands were most in-demand from April to June.

Among the 20 most searched brands, the last 3 places are occupied by Balmain, Yeezy, and Moschino, the latter rising compared to the first quarter (Q1) thanks also to collaborations with Katy Perry and Taylor Swift. In 17th place Moncler, which in recent months has announced a new chapter of the Genius project, preceded by adidas - up to three positions - and by Palm Angels, market leader thanks to the collaboration with Under Armor.
Givenchy remains stable in the fourteenth position, while 13, 12 and 11 are held respectively by Dolce & Gabbana, which became the first luxury brand to enlarge sizes up to 50, Burberry and Vetements, worn by Kim Kardashian during her speech at the White House.
Opens the Top Ten Saint Laurent, finished on all social profiles also thanks to the new faces Keanu Reeves and Finn Wolfhard, headed by Nike in ninth position. Eighth on the Stone Island list, which announced a 30% increase in turnover compared to last year, just below Fendi, down two places compared to Q1.
In sixth place, Versace confirms all the fascination around the brand of Donatella, as is Prada, in the fifth position and rising after having revolutionized the use of furs and Nylon. Valentino and the refined style of Pierpaolo Piccioli remain solid in fourth place, just below the podium opened with Balenciaga, thanks to the release of the new Track 2 sneakers.
The first two positions are occupied by Off-White, in second place thanks to the new SS20 collections, to the collaboration with Ikea but above all to the figure of Virgil Abloh, and by Gucci, which increases its revenues by 20% also thanks to new technologies and to the extraordinary work of Alessandro Michele.