Lorenzo Musetti is the new face of IUMAN Intimissimi The tennis player will be the star of the brand's FW26 campaign
IUMAN Intimissimi has announced that celebrated tennis player Lorenzo Musetti will become the brand ambassador and face of the campaign dedicated to the brand's FW26 season. The partnership will accompany the champion both on and off the court, bringing together the values of quality, attention to detail, determination and a constant pursuit of performance.
At the heart of the narrative is the Filo Premium collection, the brand's most refined line, comprising boxer shorts and underwear tops crafted in pure mercerised cotton. For the campaign, Musetti will be the centrepiece of a story that connects comfort and performance not only on an athletic level, but also on a lifestyle level. The creative concept stems from a simple yet powerful insight: a champion is recognised not only by how he plays, but by how he carries himself — because comfort is his most discreet and indispensable ally.
The partnership goes beyond communication. Starting from the ATP tournament in Tokyo, scheduled from 30 September, Musetti will take to the court wearing the IUMAN patch on his match shirt, making the brand visible throughout the entire competitive season. In parallel, IUMAN has developed specifically for the athlete a new boxer brief in soft microfibre, designed to provide support and freedom of movement even during the most intense and physically demanding phases of play.
Sandro Veronesi, Founder and Chairman of Oniverse, has highlighted how Lorenzo Musetti embodies the brand's values: his ability to combine results and style reflects IUMAN Intimissimi's vision, built on quality, innovation and attention to detail. According to Veronesi, having a presence on the ATP circuit alongside an athlete of this calibre represents a strategic step towards consolidating a vision of men's underwear that unites material excellence, innovation and functionality.
Musetti himself commented on the collaboration, emphasising the importance of feeling at ease at every moment, even in the most essential things. He stated that he fully identifies with IUMAN Intimissimi's approach, centred on comfort, quality and attention to detail — values that drive his constant commitment both on and off the court. With this partnership, IUMAN Intimissimi is set to bring the values of comfort and performance to one of the most prestigious stages in world tennis.
