The IUMAN – Intimissimi Uomo fashion show comes from the future

To celebrate the brand's evolution and its tenth anniversary, IUMAN - Intimissimi Uomo hosted a major international event yesterday, April 16th, at the headquarters of Oniverse — an outstanding location that fully embodies the brand’s vision and ambition. This marks the birth of IUMAN – Intimissimi Uomo: a transformation that goes beyond just a name change, representing a bold and decisive step into the future of men’s underwear, while staying true to its legacy of quality, comfort, and innovation. The evening’s central theme was the future — a symbol of a new perspective on men’s underwear, where innovation, comfort, and design come together to redefine the rules. With an international setting and an exclusive audience, the event welcomed both Italian and international guests, united by a shared interest in a brand that continues to anticipate the trends and needs of the modern man.

The event featured a dynamic and immersive pace, designed to captivate the audience and transform each moment into a unique and unforgettable experience. The night included an exclusive performance by Achille Lauro, whose unmistakable style delivered a powerful, high-energy show. The fashion show retraced the brand’s iconic pieces, which represent its history. In combination with the new swimwear collection, the runway became an opportunity to dive into the evolution of IUMAN – Intimissimi Uomo, where tradition and innovation meet in the world of men’s underwear. During the show, the new boxer L’Indistruttibile was unveiled — designed to provide maximum comfort and superior quality. Made from ultra-resistant materials, L’Indistruttibile embodies IUMAN – Intimissimi Uomo’s commitment to fulfilling one of the most requested needs by consumers: a product that combines comfort with long-lasting durability.

The name of the boxer itself carries the promise of an essential, high-quality piece, destined to become a must-have in every man's daily life. With ten years of growth, innovation, and style, IUMAN – Intimissimi Uomo is ready to open the doors to an even more ambitious future. Not a destination, but the beginning of a new era — where men’s underwear becomes more and more an experience of absolute quality and comfort. Also in attendance were talents and friends of the brand such as Stefano De Martino and Nicolò De Devitiis.