IUMAN’s new summer collection at the “Road to Summer” event The new season kicks off with a focus on style and comfort
IUMAN officially kicked off the summer season with “Road to Summer”, an event designed as an immersive experience capable of conveying, in a coherent and engaging way, the brand’s new identity on the eve of the upcoming summer season. Born from the recent rebranding of Intimissimi Uomo, IUMAN has chosen to present itself through a broader language that goes beyond product to embrace a true cultural imagination. For one evening, guests were transported into an atmosphere that evoked the allure of Miami, where intense lighting effects, saturated color palettes and scenographic details created an environment reminiscent of tropical warmth and the vibrant energy of one of America’s most lively cities.
How the “Road to Summer” event unfolded
During the event, the brand previewed the new collection through a dynamic visual narrative. The pieces were showcased not only as elements of style, but as tools of personal expression, placed within a context that amplified their meaning. The set design immersed guests in an atmosphere made of reflective surfaces and tropical references that accompanied them throughout the entire experience.
The evening featured numerous key figures from the Italian scene, spanning sports and entertainment. Attendees included Claudio Marchisio, Alessandro Matri and Marco Borriello, alongside Federica Nargi, Luca Argentero, Cristina Marino, Stefano De Martino and Elisabetta Canalis. All Italian pop icons, much like IUMAN and its parent brand Intimissimi, which has been a constant presence in the country’s cultural landscape for generations.
IUMAN’s SS26 Swimwear Collection
At the center of the presentation was, of course, the new swimwear collection, conceived as a layered narrative of men’s beachwear. IUMAN developed a comprehensive range that combines formal essentiality with aesthetic research, maintaining a constant focus on functionality. The silhouettes move between clean lines and more structured volumes, adapting to different needs and moments throughout the day. The color palette alternates neutral tones with bolder shades, including contemporary hues such as sage green, petrol blue and accents of deep red, designed to refresh the visual language of the season.
The Iconic line represents the core of the collection. These are solid-color swim shorts available in various lengths, conceived for versatile and dynamic use. From a technical standpoint, the models incorporate quick-drying fabrics, packable constructions for easy transport, and functional details such as a magnetic back pocket. A distinctive element is the corkscrew-inspired accessory, reinterpreted in a contemporary way and integrated into the design as a recognizable brand signature.
Alongside the more essential line, the Soft Touch proposal introduces a more refined material dimension. Fabrics feature a soft, velvety texture designed to enhance comfort. Patterns draw inspiration from traditional decorative motifs such as majolica, creating a dialogue between craftsmanship and contemporary design. The collection also includes several reversible models, designed to offer two aesthetic interpretations in a single garment. This allows for an easy transition from a more essential look to a more decorative one, expanding styling possibilities without increasing the number of pieces. Graphic patterns, stripes and micro-prints alternate with solid surfaces to maximize the versatility of each item.
New additions are, of course, part of the offering. IUMAN has expanded its range by introducing linen pieces, extending the concept of beachwear into a true lifestyle, allowing the garments to adapt to contexts beyond the seaside, such as boating or leisure time in the city. Another noteworthy element is the embroidered styles, featuring meticulous details achieved through lightweight constructions that improve ventilation and overall wearability. Two additional highlights include the Tech Short line, which interprets swimwear as a hybrid garment suitable for multiple situations, from the beach to trekking and even casual urban settings, and the Dad&Son capsule, offering coordinated sets designed for fathers and sons. This line introduces a narrative dimension that goes beyond the product, building a symbolic bond between generations through a shared style.
With “Road to Summer” and the Spring Summer 2026 swimwear collection, IUMAN has defined a clear and contemporary positioning. The brand has built a narrative that blends aesthetics, functionality and lifestyle, proposing a vision of men’s beachwear that adapts to the rhythms and needs of everyday life. In this perspective, summer is not just a season, but a true Italian lifestyle expressed through versatile garments, refined details and an identity in constant evolution.